Learn

Everything to know before you apply

Straight answers on how FloorIt works, how the money works, how it compares to a franchise and what the recoat work really looks like.

Videos FAQ

FloorIt vs. a franchise

FloorIt vs. a franchise: the guide

How FloorIt differs from a floor care franchise: whose name is on it, how the money works, the rules, your area, leaving, and when a franchise fits better.

Your brand or theirs

A franchise name can help on day one. Your own brand starts at zero but stays yours. How to build local trust fast, and what each one is worth later.

Who sets the rules

With FloorIt you set your prices, pick your finish, keep your own hours and take jobs anywhere. With a franchise, the FDD and its rules decide many of those.

Is a franchise safer?

Is a floor franchise safer? A known system helps, but results still vary a lot. What a franchise protects you from, what it doesn't, and what lowers your risk.

How FloorIt makes money: the guide

Every way FloorIt makes money, who pays for what, and how it compares with a franchise, agency or course. No royalty, no revenue share and no monthly fee.

Who pays for what

Every cost in your first year with FloorIt in one list: what the package covers, what FloorIt pays for, what you pay, and the fees that don't exist.

Slow month, busy month

Four example months, from no jobs to a busy one, and what FloorIt earns in each. No monthly fee and no fee per lead, so a month with no jobs costs you nothing.

How programs get paid

How a course, a marketing agency, a lead seller, a franchise and FloorIt each get paid, when they earn, and whether they still earn if you get no customers.

Marketing and growth: the guide

How FloorIt helps partners get customers and grow: your first 50 leads, the ad library, follow-up, referrals, reviews, repeat work and hiring, stage by stage.

Is your marketing working

How to tell if your recoat ads work: cost per lead, per booked estimate and per job, a 15-minute check three times a week, and when an ad should come off.

Setting up your ads

How FloorIt teaches partners to set up Meta ads: your own business portfolio, one campaign for your area, one angle per ad set, and how many ad sets to run.

Referrals and reviews

How to get reviews and referrals on purpose: ask in person at the handoff, hand over two cards, film a short testimonial, and the rules you must not break.

Free ways to get customers

Free ways to get your first recoat customers: tell the people you know, post the ad library videos, record your own, use local groups and ask for referrals.

Partner resources: the guide

Every resource FloorIt partners get: calculators, scripts, worksheets, checklists, a business tracker, the lead system, the ad library and people to ask.

Calculators

The calculators FloorIt partners use: area demand, your goal, job pricing, ad budget, ad sets, payment splits, tax set-aside, monthly close and price checks.

Sales scripts

The scripts FloorIt partners use: a phone script that books estimates, follow-up snippets, an in-home estimate script, an objection cheat sheet and role-play.

Worksheets and checklists

The worksheets, templates, cards and checklists FloorIt partners use, from the price sheet and job-day checklist to the job post and the monthly close.

Your lead system

The lead system FloorIt sets up in your name: a CRM with clear stages, a free estimate calendar, automatic texts and emails, and a business tracker sheet.

What is FloorIt

FloorIt helps people start their own hardwood floor recoat business: built in your name, with training, equipment and your first 50 leads. Here is how it works.

How it works

The FloorIt process step by step: apply, check your area, the partnership call, your business built in about 14 days, training, equipment and your first leads.

Is FloorIt legit

Is FloorIt legit? The registered company behind it, our Google reviews under our earlier name, how we make money, and how to check every part before you commit.

FloorIt reviews

Where FloorIt reviews live, why our Google profile shows our earlier name Prestige Performance, and how partners and homeowners can check us out for themselves.

Why our numbers are conservative

Why FloorIt shows conservative numbers: how we make money, an honest job example, the first months, and why we would rather underpromise and overdeliver.

Who runs FloorIt

Who runs FloorIt: CEO Alex Kilpatric, a marketer who ran ads for HVAC, roofing, flooring and plumbing companies, and the company behind it.

Refund policy

FloorIt's refund policy in plain words: do the work in your first 30 days, and if it's not for you, we refund you, less what we've already delivered or spent.

Your first 50 leads

How your first 50 FloorIt leads work: ads we pay for, our team calls each lead and books your estimates, and what counts as a qualified lead.

Your first 30 days

What happens after you sign with FloorIt, day by day: payment check, kickoff call, the 14-day build, delivery call, equipment, training and launch.

Who should not join

FloorIt is not for everyone. Who should not join: people who need income next month, who can't call leads back fast, or who want a business without work.

What we don't do

What FloorIt does not do: no income promises, no floor work done for you, no running costs covered after launch, no licenses for you, no lock-in.

Is FloorIt an MLM

Is FloorIt an MLM? No. Partners earn from floor jobs homeowners pay for, not from recruiting. No downline, no ranks and no monthly buying to stay active.

Hire a floor tech

Don't want to do the floor work? A part-time recoat tech runs about $250 a job. Here is the math, and what you still do yourself.

Exactly how FloorIt makes money: we cut our profit on the one-time partner package and make it on the finish you reorder. Leads after your first 50 come bundled with finish reorders. No royalties, no fee per lead and no cut of your jobs.

Aligned incentives

FloorIt makes its long-term money when you reorder finish, which only happens when you're doing jobs. Here's why that keeps us focused on filling your calendar.

Is it worth it

Honest numbers on a hardwood floor recoat business: what one job is worth, what it costs, what the first months really look like, and what we'll never promise.

What FloorIt costs

What the FloorIt investment covers, how people pay for it (in full, split, or financed with a soft credit check), and why we cover the exact amount on the call.

Recoat business income

How much a floor recoat business can make, with a real job example and jobs-per-week math. Every number here is an example, not a promise of what you'll earn.

Not a franchise

How FloorIt differs from a floor refinishing franchise: no franchise fee, no royalties, no ad fund, your own name and brand, and nothing to buy your way out of.

Without a franchise

Can you start a hardwood floor business without a franchise? What a franchise gives you, what fees and royalties cost, and other ways to start one in your name.

FloorIt vs. N-Hance

FloorIt vs. N-Hance side by side: the license fee, package cost and 6% royalty from the N-Hance franchise disclosure, and how FloorIt works without a franchise.

FloorIt vs. Mr. Sandless

FloorIt vs. Mr. Sandless: the franchise fee, total investment, royalty, ad fund and territory from the 2026 Mr. Sandless disclosure, next to how FloorIt works.

Recoat vs. sand vs. replace

Recoat, sand and refinish, or replace a worn hardwood floor? Prices per square foot, days of disruption, how much wood each uses up, and what the NWFA recommends.

Is hardwood dying?

New hardwood is a small, shrinking share of flooring sold, and LVP is winning new installs. But the wood floors already in homes last 100 years or more. The numbers, with sources.

How to start a recoat business

How to start a hardwood floor recoat business: learn the job, get the equipment, check insurance and licensing, price jobs and find customers. An honest guide.

No experience needed

No, you don't need flooring experience to start a recoat business with FloorIt. What the training covers, what the job takes, and the floors to walk away from.

Equipment you need

The equipment you need to recoat hardwood floors: a buffer (rent for about $40 a day), screens and pads, a shop vac, a roller and pole, and a two-part finish.

Weekend side hustle

Can a floor recoat business be a side hustle? A job takes about 3 hours, so two jobs a week is about 8 to 10 hours. How weekends work, and the hard parts.

Add recoats to your business

How contractors, cleaners, painters and handymen add hardwood floor recoats to the work they already do: what it takes, what changes, and how to get started.

Is it seasonal

Is floor recoating seasonal? The work is indoors, so weather rarely stops it, but demand rises before holidays and home sales. How to plan for slow stretches.

Demand near you

How to size demand for floor recoats in your area: homes, owner-occupied, wood floors and how often they come due. 200,000 people is about 6,800 homes a year.

KPIs and who owns them

The few numbers a floor recoat business runs on: cost per lead, speed to lead, booking rate, close rate and cash per showed estimate. Who owns each, and the weekly check.

The service

A buff and recoat brings back a dull, scratched hardwood floor in about 3 hours, without sanding. What it is, what it fixes, what it doesn't, and what it costs.

What we build

Everything FloorIt builds for you: LLC, brand, website, Google profile, phone and CRM, equipment, finish, the full course, weekly calls and your first 50 leads.

Demand by state

Owner-occupied homes and wood floors due for a recoat each year, for all 50 states and D.C., from U.S. Census counts.

Glossary

Plain definitions of the words you hear in the recoat business, from screen and recoat to royalty and close rate.

Complaints

How to raise a complaint with FloorIt, who reads it, what we do with it, and where to look for complaints about us before you decide.

After your first 50 leads

What happens after your first 50 FloorIt leads: leads come bundled in when you reorder finish, and you keep the system to run your own marketing. No fee per lead.

Material cost per job

What a hardwood floor recoat costs in materials: about 1.8 gallons of finish for 1,000 sq ft, plus buffer rental, screens and gas. Usually about $360 to $460.

Your ad territory

How a FloorIt ad territory works: an area around your business where we won't run ads for another partner while you're active and keeping your estimates.

Support

The support you really get from FloorIt: a group chat while we build, a delivery call, check-ins after launch, live classes, floor reviews and hiring help.

Live classes

What happens on FloorIt's weekly live classes: bring your questions and tricky floors, practice estimates out loud, catch the recording, and bring your team.

Common doubts

Honest answers to doubts about a floor recoat business: is it too physical, do I need experience, can I do it part time, can't anyone buy the finish?

The estimate visit

What happens at a hardwood floor recoat estimate: about 30 minutes to walk the floors, check them, measure, and give a clear price before you leave.

How we write the ads

How FloorIt writes the Facebook and Instagram ads that bring partners homeowner leads: six angles, plain claims, no fake ratings, and your own footage.

Following up with leads

How to follow up with hardwood floor recoat leads: a text right away, a call in minutes, then a two-week plan of short texts and emails until they book.

Red flags checklist

A plain checklist for checking any business opportunity before you pay, FloorIt included: who is behind it, income claims, hidden fees, pressure and refunds.

Questions for your call

The questions worth asking on your FloorIt partnership call: your area's numbers, the full cost, leads, refunds, and who does what once you start.

Finish reorders

Do FloorIt partners have to buy finish from us? No, and there's no minimum order. What your first 12 gallons cover, and what to check in any finish.

Leaving FloorIt

Can you leave FloorIt? Yes, any time. No minimum term and no fee to leave. What you keep, what you still owe on a loan, and how refunds work.

Insurance and licenses

What a floor recoat business needs to be legal: liability insurance, a state license in some states, and EPA lead-safe rules for homes built before 1978.

Is FloorIt new

FloorIt's partner program opened in September 2026. The company behind it was formed in 2022. What being new means for you, and how to protect yourself.

FloorIt vs. an agency

After your first 50 leads, FloorIt bundles leads in with finish reorders, with no fee per lead. A typical agency runs about $3,000 a month plus about $3,000 in ad spend.

One partner per area. Apply to check if yours is open.

Apply to become a partner

One partner per area. Check if yours is open.