The phone script
It takes you from a new lead to a booked estimate. Call within 5 minutes, and only between 8 AM and 9 PM their time. You open, set the frame, get them talking about the floor, and book a time.
“I just saw you filled out our form about a free estimate on your wood floors?”
Follow-up snippets
Short texts for every moment a lead goes quiet. No answer? Call again right away, leave a voicemail under 20 seconds, then send your “missed you” text. Keep following up for 14 days, or until they say yes, no or stop.
The in-home estimate script
It covers the visit from the front door to a signed, paid job. It starts by telling the homeowner how the visit will go, so nobody feels pushed.
Then you walk the floor together and ask what they've cleaned it with over the years, what they want it to look like, and why that matters now. You finish by showing a few options with exact prices.
What an estimate visit looks like“I'll look at the floor with you, measure and take some photos, then sit down and show you a few options with exact prices. If one of them fits, great. If not, that's OK too.”
The objection cheat sheet
It's for you, not the homeowner. The method is the same every time: agree, ask “anything else?”, answer once, ask once, then stop. It has answers for price, “can you do it cheaper?”, “let me think about it” and more.
“Usually that means one of three things: you're not sure how it'll look, you want to compare prices, or it's the money. Which one is it for you?”
Practice before it counts
The role-play scorecard marks each step of the call and the visit as Pass or Again. Practice at home first with family playing the homeowner. Then your success manager plays the homeowner, curveballs and all.
If you hire a salesperson
They learn from the same scripts. A sign-off sheet tracks their study, ride-alongs and role-play, and they don't run a visit alone until every line is signed.