Insights
Guides on the recoat business
Plain-English guides on the recoat service, the market behind it, and how the FloorIt partner program works.
FloorIt InsightsHow Many Homes Have Hardwood Floors? What It Means for a Recoat Business
About 45 million U.S. homes have wood floors. Assume a fresh coat every 3 to 5 years, and 9 to 15 million come due each year. What that means.
October 17, 2026
FloorIt InsightsA Home Service Business That Stays Busy in Winter: 5 Years of Data
Most home service trades go quiet in winter. Hardwood floor work stays near its best month in January. The search data, month by month.
October 17, 2026
FloorIt InsightsHardwood Floor Demand Calculator: How to Read Your Area's Report
A step by step walk-through of the FloorIt demand calculator: pick a ZIP and a radius, read the report, and see why every number is kept low.
October 17, 2026
FloorIt InsightsAn Add-On Service for Home Service Companies: Why Owners Add Recoats
Roofers, cleaners, painters and flooring companies add hardwood recoats to sell more to the customers they already have. Why, and how it starts.
October 17, 2026
FloorIt InsightsHow to Recoat Hardwood Floors, Step by Step: All 7 Stages of a Job
How a hardwood floor recoat job runs from the first call to the handoff: qualify the floor, three quick tests, the quote, job day, drying and the review.
October 17, 2026
FloorIt InsightsFacebook Ads for Flooring: Cost per Lead, per Estimate and per Job
What Meta ads cost for a floor recoat business, from cost per lead to cost per booked estimate and cost per job, and how your close rate moves each one.
October 17, 2026
FloorIt InsightsHow to Start a Business While Working Full Time, Without Quitting
You can start a business without quitting your job. How a hardwood recoat business fits around full-time work, from the first Saturday to month three.
October 17, 2026
FloorIt InsightsFour Questions to Ask Before You Buy Into a Floor Business
Is it a franchise? Is it too good to be true? How does the company make money? What is the catch? Four questions any floor business offer should answer.
October 17, 2026
FloorIt InsightsStarting a Business While Employed: What to Expect on Your FloorIt Call
Have a full-time job and a FloorIt call coming up? Come in relaxed. Nobody will ask you to quit. What the call covers and how to get ready for it.
October 17, 2026
FloorIt InsightsIs LVP Replacing Hardwood? Why Recoat Demand Is Still There
Most new flooring sold is LVP. So is there still work recoating hardwood? About 45 million homes already have wood floors. How to size the demand.
October 17, 2026
FloorIt InsightsTwo-Part Water-Based Polyurethane: What Goes on the Floor in a Recoat
What a two-part, water-based polyurethane is, why it cures harder than one-part poly or store polish, and how much it takes to recoat an average floor.
October 17, 2026
FloorIt InsightsThe First 6 Months of a Floor Recoat Business: An Honest Roadmap
How the first six months of a floor recoat business can ramp, as an example: about 2 jobs in month one, adding about 2 a month. Not a promise of earnings.
October 17, 2026
FloorIt InsightsA Turnkey Floor Recoat Business: What You Receive, Piece by Piece
What a turnkey recoat business from FloorIt includes: the business built in your name, lead follow-up, equipment and finish, your first 50 leads and training.
October 17, 2026
FloorIt InsightsAdd-On Services for a Carpet Cleaning Business: How to Pick the Right One
The add-on services carpet cleaners sell most, a simple test for picking one, and why hardwood floor recoats fit the van you already drive.
October 23, 2026
FloorIt InsightsAdding Hardwood Floor Recoats to a Janitorial or Commercial Cleaning Business
You already run floor machines. What carries over from commercial floor care to residential hardwood recoats, what does not, and how to start.
October 23, 2026
FloorIt InsightsAdd-On Services for a House Cleaning Business: Start With the Floors You Clean
House cleaners see every dull wood floor up close. Add-on ideas, the floor care tips clients need, and how a recoat line fits a cleaning business.
October 23, 2026
FloorIt InsightsThe Best Business to Start at 50, 55 or Semi-Retired: A Checklist
A checklist for starting a business at 50 or later: protect your money, spare your body, keep your job at first, and use what you already know.
October 23, 2026
FloorIt InsightsLow Overhead Home Service Business Ideas: What to Look For
What makes a home service business low overhead, a list of ideas that fit, and how to compare them on ticket size, seasons and startup cost.
October 23, 2026
FloorIt InsightsHow Much to Charge for a Hardwood Floor Recoat: A Pricing Guide for Owners
How to price a hardwood floor recoat: a rate per square foot, a minimum job, add-ons, two-coat options, and the costs your price has to cover.
October 23, 2026
FloorIt InsightsHow to Win Floor Bids Without Being the Cheapest Quote
Why homeowners pick the cheapest floor quote, and seven ways to win the job at a fair price: speed, clarity, options, proof and a different product.
October 23, 2026
FloorIt InsightsHow to Get Realtor Referrals for a Floor Recoat Business
Realtors see tired wood floors in every listing. How to pitch them, what they need from you, when to reach out, and the referral rules to follow.
October 23, 2026
FloorIt InsightsHow to Get Property Manager and Landlord Accounts for a Floor Business
Rentals turn over and floors take a beating. How a floor recoat business wins property manager and landlord accounts, and what they expect.
October 23, 2026
FloorIt InsightsHardwood Floor Maintenance Plans: Turn One Recoat Into a Yearly Customer
A yearly maintenance plan keeps a recoated floor looking new and keeps the customer yours. What to put in it, how to sell it and how to run it.
October 23, 2026
FloorIt InsightsWhat's the Catch With FloorIt? The Straight Answer
FloorIt sounds too good to be true to a lot of people. Where the catch usually hides in floor businesses, how FloorIt makes money, and what is on you.
October 23, 2026
FloorIt InsightsThe FloorIt Walkthrough Video, Summarized: Every Question It Answers
A written summary of the FloorIt walkthrough video sent before every call: the job, the finish, the money, the franchise question, and what you get.
October 23, 2026
FloorIt InsightsOne-Part vs Two-Part Water-Based Polyurethane: Which One a Recoat Needs
A one-part water-based poly dries. A two-part cures hard with a crosslinker. What that means for traffic lanes, yellowing and callbacks on a recoat.
October 23, 2026
FloorIt InsightsCan You Recoat Over Floor Polish? Why Store Polish Blocks a Recoat
You cannot lay a real finish over floor polish. Why store polish and restorers block a recoat, how to test for them and how to strip them first.
October 23, 2026
FloorIt InsightsHow to Test if a Floor Can Be Recoated: Adhesion Tests Before You Quote
How to test if a hardwood floor can be recoated: the floor check, wax and polish tests, the tape test and reading the screen dust, and what each result means.
October 23, 2026
FloorIt InsightsWhat Grit Screen for a Screen and Recoat? Screens, Pads and the Buffer
What grit to screen a floor before a recoat: start at 220, go to 180 or 150 only if needed, and when a maroon pad is the right call. Plus the buffer and dust.
October 23, 2026
FloorIt InsightsHow Many Coats Does a Floor Recoat Need? One Coat vs Two
A recoat takes one coat or two. When one coat is enough, when worn traffic lanes need a second, and how to price and plan the finish for each.
October 23, 2026
FloorIt InsightsHow Long After a Recoat Can You Walk on the Floor? What to Tell the Homeowner
After a recoat: dry in 2 to 4 hours, socks at 24 hours, furniture in about 3 days, fully cured in about 7. The timeline and care list to hand the homeowner.
October 23, 2026
FloorIt InsightsSlip Resistance of Floor Finish: What 0.87 Means for a Recoat
What a floor finish slip rating means, why 0.5 is the common benchmark and what a 0.87 traction rating tells a homeowner with dogs, kids or older parents.
October 23, 2026
FloorIt InsightsFloor Finish Coverage per Gallon: How Much Finish a Recoat Takes
FloorIt Two-Part Finish covers 500 to 600 sq ft a gallon, about 24 cents a sq ft per coat. How to figure gallons for a job, and why you never spread it thin.
October 23, 2026
FloorIt InsightsProfessional Floor Finish vs Home Depot Finish for a Recoat Business
What a big-box store sells for wood floors, what a pro two-part finish is, and why the finish you carry changes how homeowners compare your quote.
October 23, 2026
FloorIt InsightsFloorIt Two-Part Finish: Lock & Bond Explained
Lock & Bond is how FloorIt Two-Part Finish works: a crosslinker locks it into one hard coat, and screening lets it bond into the existing finish.
October 23, 2026
FloorIt InsightsCan You Recoat Engineered Hardwood? Engineered and Prefinished Floors
Yes, engineered hardwood can be recoated, and it is often the best fix. How to check the wood layer, screen it gently and prep a hard factory finish.
October 23, 2026
FloorIt InsightsWho Makes FloorIt Finish? The Family Behind FloorIt Two-Part Finish
FloorIt Two-Part Finish is a proprietary mix manufactured by ProCoat, a family-owned maker in Cabot, Arkansas, 100% made in the USA. What that means for you.
October 23, 2026
FloorIt InsightsHow to Mix Two-Part Floor Finish: Ratio, Rest Time and Pot Life
How to mix a two-part floor finish on the job: 1 oz of crosslinker per gallon, shake 30 to 45 seconds, rest 10 to 15 minutes, use within about 8 hours.
October 23, 2026
FloorIt InsightsWhat a Hardwood Floor Recoat Is, and Why Homeowners Choose It
A hardwood floor has two parts: the wood, and the clear finish on top that protects it. In most cases the wood is fine. It is the finish that is worn out.
October 5, 2026
FloorIt InsightsRecoat vs Sand and Refinish: What Homeowners Should Know
A recoat makes a tired floor look great again. It does not erase deep gouges, stains soaked into the wood or sun fade, and telling customers that up front is why they trust you.
October 5, 2026