Partner program
Start your own hardwood floor recoat business.
Most worn hardwood floors don't need sanding. They need a fresh coat of finish. We help you set up a recoat business in your name, train you to do the job, and teach you to run the marketing that brings homeowners to you.
One partner per area. Check if yours is open.
- Registered in your name
- One partner per area
- Not a franchise
After
Before3 hours
start to finish, one person
$2,500
an average job
$1,970
you keep per job, roughly
20+ years
on a maintained floor, per the manufacturer
Illustrative images. Typical figures, not a guarantee.
Who’s behind FloorIt
$12M+
generated for home service businesses
3+ years
running marketing for flooring, roofing, HVAC and plumbing companies
Flooring partner
a flooring company trains you and advises on every floor
The service
The floor fix most homeowners don't know about.
A hardwood floor goes dull because the clear finish on top wears out. In most homes the wood underneath is fine. Homeowners think they have two choices: a full sand and refinish, or new floors. A recoat is the third. You screen the old finish so the new coat grips, then roll a fresh coat of professional two-part finish across the floor.
A recoat
- About 3 hours on an average home
- The family stays home
- Light foot traffic in socks at 24 hours
- About $1.50 to $3 a square foot
A full sand and refinish
- 3 to 5 days
- Rooms off limits, dust to clean up
- Back on the floor days later
- Typically $3 to $8 a square foot
Sand and refinish figures are typical industry ranges.
BeforeAfter
BeforeAfterIllustrative images. Results depend on the condition of the floor.
The job
A process, not a talent. One person, about 3 hours.
- Step 1
Measure and quote
Homeowners send photos first, so you can often quote before you drive out. On site you confirm it is real wood or LVP and the wear is in the finish, not the wood.
- Step 2
Screen the floor
A buffer with a fine screen dulls the old finish evenly so the new coat grips. No sanding to bare wood.
- Step 3
Clean and coat
Vacuum, tack off the fine dust, then roll on a fresh coat of two-part finish with a roller on an extension pole. About 2 gallons covers an average home in one coat.
- Step 4
Walkthrough and payment
Walk the floor with the homeowner, explain drying times, collect payment and ask for the review.
Floors you walk away from
- Pet or water stains soaked into the wood
- Wood worn gray, with the finish completely gone
- Deep gouges, or a customer who wants a new color
- Cupped or warped boards
- Laminate, sheet vinyl, painted floors or tile
Those floors can still be worth something: refer them to a local refinisher for a full sand. The photos and the estimate visit catch almost all of them before you start.
Drying: walk on it in socks at 24 hours, furniture back in about 3 days on felt pads, fully cured with rugs back in about 7 days. The family stays home the whole time.
The product
What goes on the floor, and why it beats the store.
What is it?
A two-part, water-based urethane
A proprietary mix manufactured by ProCoat in Cabot, Arkansas. Part A is the finish, Part B is a hardener you mix in on the job.
What makes it different?
It hardens chemically and bonds to the floor
It cures far tougher than a one-part finish, and goes on over a screened floor, so it becomes part of the old finish. It stays clear, won't yellow and is rated for commercial and sport floors.
Why not just buy it at the store?
The store sells polish and one-part poly
Polish sits on top and peels. One-part stays softer and chips. Neither comes with the prep, the buffer or the training.
Shipped to your door
- 12 gallons of finish (about 2 gallons a coat per floor), plus prep products and the cleaner you leave with every homeowner
- 9-inch roller, extension pole and spare covers
- Trim pad, buffer screens and pads
- Your first 3 buffer rentals, covered
Every floor is different. Not sure about one? Send photos to our flooring partner and they tell you the product and the steps.
Everything about the finishThe numbers
What one job is worth.
The material is the main cost. There's no crew to pay and no heavy equipment to buy. One person finishes an average home in about 3 hours.
Put every customer on a yearly maintenance plan. Every happy customer is repeat work and a referral to the neighbors.
- Average job
- $2,499
- Finish
- −$236
- Buffer rental
- −$40
- Marketing, to win the job
- −$250
You keep
about 79% of the job
$1,973
Example, not a promise. Before your labor and taxes. Your numbers depend on your market, your floors and how you run the business.
How it works
From application to your business built in about 14 days.
- 1
Apply
A short application: your city, your timeline and how you plan to fund it.
- 2
Watch the pre-call videos
Short videos that answer the common questions before we talk.
- 3
Partnership interview
About 45 minutes on Zoom. We will have already looked at your area.
- 4
Onboarding
We confirm your territory and start the build. Course access right away.
Your launch
Within 10 business days
Your finish and applicator kit ship to your door after you join.
About 14 days
Your business is built in your name, counted from your onboarding form.
After training
Your first 50 leads start once you pass the course quizzes.
What we build
What we build for you
The whole business, set up in about 14 days. Everything in your name.
Equipment and material
12 gallons of two-part, water-based urethane finish, prep products, the roller applicator kit, and your first 3 buffer rentals covered.
Branding
Business name, LLC setup, logo, Facebook and Instagram pages, Google Business Profile.
Your website
On a domain in your name. Before-and-after gallery, reviews, and a free-estimate form.
Lead outreach system
Every lead gets an instant text, automatic follow-ups, a booking calendar, and a business phone number.
Marketing system
We run your Facebook and Instagram ads, for your area only. Your first 50 leads are on us. After that, leads come bundled in when you reorder finish.
Training
Every module, from your first 30 days to hiring your first tech. Live classes, plus training for your employees.
Plus: the Quick Cash Play
Before the ads ramp up, we show you how to reach the leads you already have, to close 1 to 2 jobs in your first 20 days. If you already run a business with a customer list, this can be a lot more than two.
Plus: support
When something comes up on a job or a question about a lead, you have the course, the resources, and our team to ask.
Who it's for
Two ways to start.
Starting your own business
Keep your job while you start. Two jobs a week is roughly 8 to 10 hours, including estimates and driving. Build it on weekends, then hire a tech when you are ready to step off the floor.
Adding a line to your business
Already run a home service company? Offer recoats to the customers you already have, keep your crew busy in the slow season, and send the floors that need a full sand to a local refinisher.
A good fit if
- An area with enough homes with real wood floors. We check this for you.
- You want to own a real local business, or add a high-ticket service to the one you run.
- Roughly 8 to 10 hours a week to start.
- You will follow up on every lead and do great work.
Your territory
One partner per area. Not a franchise.
No franchise fee.
No royalties.
No revenue share.
We define your area together, usually your city and the surrounding area, 30 miles to start. Once your area is yours, it's off the market. We don't work with anyone else in it. Want to grow into the next area later? We can talk about that.
| A typical franchise | FloorIt | |
|---|---|---|
| Upfront franchise fee | $20K to $50K+ | None |
| Royalties | 4% to 8% of every sale | None |
| Revenue share | Often | None |
| Whose brand | Theirs | Yours, in your name |
| Your territory | Bought, with their rules | One partner per area |
Franchise figures are typical industry ranges and vary by brand.
A franchise charges a big upfront fee, then a percentage of every sale forever. We don't. The business is yours: your name, your LLC, your website, your customers. If you ever stop working with us, there's no penalty.
Our incentives are directly aligned.
01
You get jobs.
We help you run your ads and fill your calendar.
02
You sell jobs.
We train you to close in the home.
03
You reorder material.
Jobs use finish. When you reorder ours, we earn.
We only make money when you reorder finish, so we only win when you are doing floors. When you grow, we grow.
One partner per area. Apply to check if yours is open.
One partner per area. Check if yours is open.