Calculate Your Demand, Your Profit, and What We Make From Partnering With You

Where our numbers come from

Every number in this report comes from public U.S. government data and published industry studies. Nothing is made up or padded. Here is exactly how we get from a map to the homes with wood floors near you, and how you can check each step yourself.

1. 1

   Draw your area on the map

   We put a circle around the place you type, reaching 30 miles out in every direction (you can change it). Then we find every ZIP code whose center point sits inside that circle.

   Each ZIP code's center point comes from the U.S. Census Bureau's 2024 Gazetteer files, the government's official list of where every ZIP code is.

   Why we do it this way: a ZIP code only counts if its center is inside your circle, even when part of it reaches in. That keeps the count on the low side.

2. 2

   Count the homes lived in by their owners

   For each ZIP code we take one number from the U.S. Census Bureau's American Community Survey: table B25003, called Tenure, the line Owner occupied. That is the number of homes where the owner lives in the home.

   The Census sends this survey to about 3.5 million addresses every year. The 5-year version we use combines 2020 to 2024, so even small ZIP codes get a steady count.

   Check it yourself: open table B25003 on data.census.gov, set the geography to your ZIP code, and read the "Owner occupied" line. It will match our number.

   Why we do it this way: we leave out rentals and apartments. Owners are the people who pay to take care of their floors, so they are the market.

3. 3

   Keep the 35% with wood floors

   Two national studies tell us how many homes have wood floors. The National Wood Flooring Association's homeowner study found that 52% of homeowners have wood floors. Builder surveys by Home Innovation Research Labs found wood in about 35% of new homes.

   We use the lower one, 35%.

   Why we do it this way: no government survey counts wood floors by ZIP code, so we use national studies and pick the lower number. If your area has more older homes, the real share is likely higher than 35%.

4. 4

   Turn homes into potential revenue

   An average recoat job is $2,500 (about 1,000 sq ft at about $2.50 a sq ft). We multiply every home with wood floors by that one job. That is the size of the market around you if every one of those floors got one recoat. It is not what one business will book.

These are estimates of the market around you, built from the most careful public data there is, not a prediction of what any one business will book or earn. Why we keep our numbers honest