About
Who's behind FloorIt
FloorIt is built by a home service marketing team. For more than three years we've run marketing for home service businesses, and we've generated over $12 million for the companies we work with.
We kept seeing the same thing: homeowners with worn hardwood floors who had no idea a recoat was an option. They thought it was a full sand and refinish or nothing. The work itself is simple to learn. Getting in front of the homeowner is the hard part, and that's what we do best.
So we built FloorIt: one partner per area, a recoat business set up in your name, the training to do the job, and a marketing system we teach you to run.
FloorIt was built by the team behind Prestige Performance. Same company, new name.
How it's built
The job from people who do floors. The marketing from people who do marketing.
The marketing side
Our team builds your brand, website and lead outreach system, and teaches you to run Facebook and Instagram ads to homeowners in your area.
$12M+
generated for home service businesses
3+ years
running home service marketing
The floor side
For the service work and the job training, we partner with a flooring company. You learn the recoat start to finish: the estimate, the floors to walk away from, the screen, the coat and the walkthrough.
The finish is the FloorIt Two-Part Finish, a water-based urethane: a proprietary mix manufactured by ProCoat, a family-owned company in Cabot, Arkansas. Not sure about a floor? Send photos and they tell you the product and the steps.
How we make money
Our incentives are directly aligned.
01
You get jobs.
We help you run your ads and fill your calendar.
02
You sell jobs.
We train you to close the job at the estimate.
03
You reorder material.
Every job uses finish you reorder through us.
When you grow, we grow.
How we work
What you can expect from us
Real numbers, not hype
We show you what a job takes, what it pays and what it costs to win one. Every earnings figure on this site is labeled as an example, not a promise.
Straight about the limits
A lead is not a sold job, and a recoat refreshes a floor rather than replacing it. We tell you that up front, before you commit to anything.
Your business, not ours
Your name, your LLC, your website, your customers. No franchise fee, no royalties, no revenue share.
Direct answers
Ask us anything on the call. You get a straight answer, with no pressure and no countdown timers.
One partner per area. Check if yours is open.
Have a question first? Contact us.