The FloorIt Walkthrough Video, Summarized: Every Question It Answers

Your call is about your area, your money and whether this fits you. It goes much better when the basics are already out of the way. The walkthrough covers those basics, so the call can focus on you. After it, there are eight short videos on the questions people ask most, listed at the end of this post.

About 45 million U.S. homes have hardwood floors, and every one of them wears down. The clear coat on top scuffs and dulls in the walkways. Most of those homeowners have never heard that a recoat is an option. They think a worn floor means sanding it down or tearing it out.

A buff and recoat screens the worn finish with a floor buffer, cleans up the dust, and rolls on a fresh coat. No sanding down to bare wood, and the family stays home. One person does an average floor in about 3 hours. Homeowners commonly pay about $1.50 to $3 a square foot, about $1,500 to $3,000 on a 1,000 square foot floor.

The video spends a few minutes on the product, because "is this even real?" is a fair question. The FloorIt Two-Part Finish is a water-based urethane: a gallon of finish plus a small bottle of hardener you mix in on the job. It cures into one hard, clear coat and grabs onto the old finish. It is made in the USA by a family-owned manufacturer, it is not on the shelf at the home store, and it is not the same jug every other contractor in town carries.

That last part matters for the business. When every quote uses the same product, the homeowner picks the cheapest. A different product lets you win the bid without being the cheapest quote.

FloorIt makes money on the one-time package and when you reorder finish. We cut our profit on the front end and make it on reorders, so we only do well when you are doing floors. There is no royalty and no cut of your jobs.

The video covers the investment and the ways to pay, including financing, so you are not surprised on the call. You know the full amount, and every part of it, before you sign anything.

A floor franchise charges a fee to lock in your area, takes a royalty of about 6% of every job for as long as you own it, and often adds an ad fund. FloorIt has no franchise fee, no royalty and no ad fund, and the business carries your own name, not ours.

FloorIt works with one partner per area, with a territory of 30 miles to start. Inside it, we will not run ads for another FloorIt partner while you are active.

The last part of the video walks through everything that comes with the program, and when it reaches you.

After the walkthrough, eight short videos each take one question. Here they are, with the page on this site that covers the same ground.