Common doubts

Common doubts about a recoat business, answered

Last updated · FloorIt

Quick answer

The doubts we hear most are that the work is too physical, that you need flooring experience, that it can't fit around a job, and that anyone can buy finish at the store. Each one has a real answer, and some have a real catch.

Here they are.

Is it too physical?

It's real work, but it isn't heavy construction. You guide a buffer, which weighs about 110 pounds and does the work as it spins. Then you roll on the finish standing up, with a pole. An average floor takes about 3 hours.

The catch: you kneel for the edges and corners, and you load the buffer into your vehicle. If that's too much for your body, you can hire a tech and run the business yourself.

The math on hiring a tech

I've never done floors

Most people who ask haven't. The course walks through every step, and a flooring expert reviews any floor you're unsure about. You do a practice floor before your first paying customer.

The catch: your first jobs will be slower, and you'll be nervous. That passes with reps.

More on starting with no experience

Can it fit around my job?

Often, yes. One job fits in a morning or an afternoon. The catch is the phone, not the floor. Leads come in during the day, and the ones who wait too long for a call often book someone else.

Can't homeowners just buy finish at the store?

They can, and some will. Store polish sits on top of the floor and peels, and one-part poly stays softer. But the finish was never the whole business. The business is a calendar of booked estimates, and someone who knows which floors to turn down.

I'm not a salesperson

You don't need to push anyone. At the estimate, you check the floor honestly and explain the choices: a recoat done in an afternoon, or a full sand if the wood itself is damaged. The training gives you the words.

What if the leads don't buy?

Many won't. We plan around closing about 3 in 10 leads, so most leads not buying is already in the math. Following up with the ones who said not yet is where a lot of jobs come from.

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