The growth loop
- 1
Get the lead
From ads, a referral or a past customer
- 2
Call fast
Within minutes, while they still remember asking
- 3
Run the estimate
Check the floor, measure and give a clear price
- 4
Do the job well
Clean, careful work and a clear handoff
- 5
Ask for the review and the referral
In person, at the end of every job
- 6
Come back later
When the floor is due again
Each step feeds the next. A business that only buys leads stays stuck at step one.
Stage 1: your first 50 leads, run by us
We build an ad campaign for your area, under your brand, and pay the ad spend. Our team calls each lead and books the estimate into your calendar. You run the estimate and do the job.
The ads themselves
Short Facebook and Instagram videos, each built around one reason a homeowner might want a recoat. The claims stay plain and true, and you swap in your own footage once you have jobs.
Turning leads into jobs
A lead is not a job. Most homeowners don't book on the first try. A text right away, a call within minutes and about two weeks of short follow-up turn far more of them into estimates.
Stage 2: after your first 50 leads
When you reorder finish from us, leads come bundled in. You also keep the ad library and the training, so you can run your own ads whenever you want more.
Running your own Meta ads
The training teaches one simple setup: one campaign for your area, one angle in each ad set, and a 15-minute check every Monday, Wednesday and Friday.
Knowing if your marketing works
Clicks and likes don't pay the bills. We teach you to judge every ad by what it costs to book an estimate and to win a job.
Customers that cost no ad money
The people you already know, your own posts, local groups, reviews and referrals cost your time, not ad money. Partners start on these in their first week.
Reviews and referrals, on purpose
A review ask and two referral cards at the end of every job. Done every time, they build a name in your town that ads can't buy.
Stage 3: growing past yourself
When your calendar fills up, the next step is help. We help you hire a tech to do the floors, so you can spend your time on estimates and the business.
Slow months and your area
It's indoor work, so January works the same as June. Families fix their floors before holiday guests arrive, and spring brings houses getting ready to sell. Your area sets the ceiling.