Six angles, one idea each
- The recoat itself: the shine back without a full sand
- Pets: scratches and dull spots from dogs and cats
- Price: a recoat next to the cost of a refinish
- Ask before you sand: most floors don't need it
- Selling your home: floors that look new for photos and showings
- The holidays: the house ready for family
Each ad sticks to one of these. A homeowner scrolling past should know in a few seconds whether it's about them.
We fix claims that aren't quite true
- Some early ads said the floor was ready that night. It's socks at 24 hours, so those lines were re-recorded
- No sanding, no dust became no sanding down to bare wood, which is what a recoat really is
- A star rating copied from another account was dropped. Partners show their own rating, or none
An ad that oversells brings in homeowners who end up unhappy. Plain ads bring in the ones who book.
Honest about the footage
The opening of some videos uses an AI presenter, and the floors are sample footage. That gets a new partner on the air before they have done a single job.
The library tells partners to swap in their own before and after footage once they have it. Real floors from your own town work better than anything we can film for you.
What happens after someone taps
- 1
Three quick questions
When they want it done, how much hardwood they have, and whether they own the home
- 2
Their contact details
So someone can call them
- 3
A fast call
For your first 50 leads, our team calls and books the estimate
Yours to keep
The videos, scripts, ad text and headlines sit in a shared library for partners, with a lesson on how to script your own. You can run them yourself after your first 50 leads.