Your first 50 leads

How your first 50 leads work

Last updated · FloorIt

Quick answer

Your first 50 leads come from ads FloorIt builds and pays for, in your area. Our team calls each lead and books it into your calendar as an estimate.

You run the estimate, sell the job and do it. Here is each step, and what to expect from those 50.

Step by step

  1. 1

    We build your ad campaign

    A Meta campaign made for you, with videos and images, ready about 14 days after your onboarding form

  2. 2

    You finish the training

    Leads start once you pass the course quizzes and are ready to take estimates

  3. 3

    We turn on your ads

    In your area, and we pay the ad spend

  4. 4

    Our team calls each lead

    We check it's a homeowner with a wood or LVP floor who wants the work

  5. 5

    We book the estimate

    It lands in your calendar

  6. 6

    You do the rest

    Run the estimate with the scripts, sell the job and do it

How we write the ads

What counts as a qualified lead

A qualified lead is a homeowner who wants work done on their hardwood or LVP floor, and who we can actually reach. A name and number that never answers isn't one.

What 50 leads can turn into

50

Leads, ads paid by us

30%

The close rate we coach to

15 jobs

If you close 30%, as an example

At our $2,500 average job, 15 jobs would be $37,500 in sales before your costs. Your own close rate depends on how well you run the estimate and how you follow up.

An example, not a promise. Some leads won't buy, some will shop around, and some floors can't be recoated.

When leads pause

If booked estimates are being missed, or nobody is tracking what happened with each lead, we pause your leads until you're back on track. Sending homeowners to a calendar nobody shows up for hurts you, them and us.

Why our team books them for you

A new partner is still learning the phone call. Our team makes those first calls, so you can focus on the estimate and the job while you find your feet.

What happens after your first 50

One partner per area. Apply to check if yours is open.

Apply to become a partner

One partner per area. Check if yours is open.