FloorIt vs. an agency

FloorIt vs. hiring a marketing agency

Last updated · FloorIt

Quick answer

After your first 50 leads, FloorIt doesn't charge for leads. When you reorder finish from us, leads come bundled in.

In our years running home service marketing, a typical agency charged about $3,000 a month, plus about $3,000 a month in ad spend. Here is how the two compare, and when an agency may still make sense.

Side by side

FloorIt, after 50 leadsA typical marketing agency
How you payNo fee per lead. Leads come bundled in when you reorder finishA monthly retainer, often about $3,000
Ad spendNo ad bill for bundled leads. Ads you run yourself are your costOn top, often about $3,000 a month
Who calls the leadYou. Our team calls your first 50Usually you
StoppingNo lock-in and no minimum orderAsk before you sign

Every lead still needs a fast call, a good estimate and follow-up, whoever brings it in.

Running it yourself costs less, and takes time

You keep the marketing system and your ad account for life. If you run your own ads, you pay only the ad spend. The cost is your time, and the weeks it takes to learn.

Your options after 50 leads

When an agency may fit better

If you also sell other services, want marketing for all of them under one roof, or want someone on call for every part of your marketing, an agency can make sense. Compare what you pay per booked estimate, not per month.

How we write the ads

Questions to ask anyone who brings you leads, us included

  • What counts as a lead? Ours is a homeowner with a hardwood or LVP floor who we can reach
  • Do I pay for leads that never answer? With FloorIt, there's no fee per lead
  • Who owns the ad account? With FloorIt, you do
  • Can I stop any time?
How we qualify a lead

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