How can you get recoat customers without paying for ads?

When your business launches, message your friends, family and past customers. Tell them you now restore wood floors, and ask them to send you a photo of theirs. If you already run a business, like cleaning, painting or handyman work, start with your own customers.

The ad library's videos aren't only for paid ads. Post them on your Facebook page, on Instagram, and in local groups on the days they allow business posts. Add a short caption with your town and “Send me a photo of your floor.”

Read one of the library scripts on your phone, standing in a finished room from one of your jobs. Your own face and your own floors build the most trust. Nobody in your town has seen them before.

Take them on every job, from the same spot, in the same light. Show the floor only, and only from customers who said yes. A good pair says more than any ad text.

Your Google Business Profile is set up in your name before you launch. Every review on it helps the next homeowner pick you. Ask for one after every job.

It's slower and less steady than ads, especially in your first months. Most partners use both: ads for a steady flow of leads, and free marketing so each job brings the next one.