Who it fits
- House cleaners: you are already in homes with wood floors, and you see the dull ones every week
- Painters: you already work on interiors, and homeowners refreshing a room often want the floor done too
- Handymen: you already have a list of homeowners who call you for small jobs
- Contractors: you already handle bigger projects, and a recoat is a quick add-on before a sale or after a remodel
Why it works as an add-on
Your hardest job, finding customers who trust you, is already done. Every homeowner on your list with a wood floor is a possible recoat. You can mention it on a visit, send a note to past customers, or offer it with work you are already doing.
The job is short, about 3 hours for one person. There's very little dust, so it doesn't fight with your other work. And every customer goes on a yearly maintenance plan, so one customer can turn into repeat work.
Homeowners commonly pay about $1.50 to $3 a square foot for a recoat. In our job example, an average $2,499 job leaves about $1,973 after finish, buffer rental and marketing, before labor and taxes. If the customer already knows you, you may spend less on marketing to win it. That is an example, not a promise.
What changes in your business
- A new skill. The recoat process and the floors to walk away from both take training
- A new product. The finish is two parts, a finish and a hardener, mixed on the job
- New timing. Socks after 24 hours, furniture back in about 3 days, fully cured in about 7. Plan your other work in the house around it
- Your insurance. Ask your agent whether your policy covers floor work
- Licensing. Check your state's rules for floor work, since every state is different
How FloorIt fits next to what you run
FloorIt builds a recoat business in your name, with its own brand, website and Google profile, and runs ads to bring you your first 50 leads. You also get the training, 12 gallons of finish, the applicator kit and your first 3 buffer rentals covered.
If you already have a business, ask us on the call how the new brand fits next to it. Some owners like a separate name for floors, and some want it under one roof. We'll talk through what makes sense for you.
Start with the customers you already have
- 1
Pull your list
Past customers who have wood floors
- 2
Tell them
A short message: you now offer floor recoats, done in an afternoon, no sanding
- 3
Show the work
Take before and after photos of your first few jobs
- 4
Ask for more
A review, and a referral to a neighbor
The training includes Quick Cash Plays: simple ways to reach the people you already know while your ads ramp up.