Iowa by the numbers
943,586
Owner-occupied homes
330,300
Estimated with wood floors (35%)
66,100
Wood floors due a year (one coat every 5 years)
6,600
Owners likely to pay for it a year (1 in 10)
Iowa ranks number 30 of the 50 states and D.C. by owner-occupied homes, with 1.1% of the U.S. total. The count covers 963 ZIP codes.
The ZIP codes in Iowa with the most owner-occupied homes
| ZIP code | Closest town | Owner-occupied homes | Wood floors due a year |
|---|---|---|---|
| 52302 | Marion | 13,364 | 940 |
| 52722 | Bettendorf | 12,897 | 900 |
| 52402 | Hiawatha | 12,711 | 890 |
| 50023 | Ankeny | 12,664 | 890 |
| 52404 | Cedar Rapids | 12,013 | 840 |
Each row is one ZIP code. Click a ZIP to see the demand within 30 miles of it. The town is the closest place in the Census list to the center of the ZIP code, so treat it as a rough guide.
A recoat business usually serves a city and the area around it, which takes in many ZIP codes. That is why the area around your town matters more than any one number on this page.
How we got these numbers
- Homes: owner-occupied homes from the U.S. Census Bureau, American Community Survey 2024 (5-year estimates), added up for every ZIP code in Iowa. Renters are left out
- Wood floors: 35% of those homes. The National Wood Flooring Association found 52% of homeowners say they have wood floors, so we use a lower figure on purpose
- Due each year: we assume a floor gets a fresh coat about every 5 years
- Hiring it out: we assume only 1 in 10 owners whose floor is due pays anyone to do it
These are estimates of the market, not a forecast of what any one business will sell. Leads aren't sold jobs, and a number for a whole state says little about your own town.
Cities in Iowa
The numbers within 30 miles of Des Moines and Cedar Rapids, worked out the same way.
Check your own ZIP code
A state is too big to plan around. The demand tool adds up the owner-occupied homes within 30 miles of your ZIP code, with the same conservative math, so you can see the market around your own town in Iowa.
Starting a recoat business in Iowa
FloorIt takes one partner per area. We build the business in your name, train you, ship your equipment and finish, and bring you your first 50 leads. Apply to check if your part of Iowa is open.
Questions about Iowa
Is there demand for a floor recoat business in Iowa?
By the numbers, yes: Iowa has 943,586 owner-occupied homes, and with conservative math about 66,100 of their wood floors come due for a recoat each year. Whether your part of Iowa has enough is a local question, so check your own ZIP code before you decide.
How many homes in Iowa have wood floors due for a recoat?
Using a conservative 35% wood floor share, about 330,300 of the 943,586 owner-occupied homes in Iowa have wood floors. At one recoat every 5 years, that is about 66,100 floors due each year. If only 1 in 10 of those owners pays someone to do it, that is still about 6,600 paid jobs a year in Iowa.
Where in Iowa are the most owner-occupied homes?
By ZIP code, the most owner-occupied homes in Iowa are in 52302 (near Marion, 13,364 homes), 52722 (near Bettendorf, 12,897 homes), 52402 (near Hiawatha, 12,711 homes), 50023 (near Ankeny, 12,664 homes), and 52404 (near Cedar Rapids, 12,013 homes). Each is one ZIP code. A recoat business usually serves a city and the area around it.