Michigan by the numbers
2,984,158
Owner-occupied homes
1,044,500
Estimated with wood floors (35%)
208,900
Wood floors due a year (one coat every 5 years)
20,900
Owners likely to pay for it a year (1 in 10)
Michigan ranks number 8 of the 50 states and D.C. by owner-occupied homes, with 3.5% of the U.S. total. The count covers 976 ZIP codes.
The ZIP codes in Michigan with the most owner-occupied homes
| ZIP code | Closest town | Owner-occupied homes | Wood floors due a year |
|---|---|---|---|
| 48044 | Mount Clemens | 17,618 | 1,200 |
| 48180 | Taylor | 16,824 | 1,200 |
| 48103 | Dexter | 16,130 | 1,100 |
| 48439 | Grand Blanc | 15,900 | 1,100 |
| 48197 | Ypsilanti | 14,859 | 1,000 |
Each row is one ZIP code. Click a ZIP to see the demand within 30 miles of it. The town is the closest place in the Census list to the center of the ZIP code, so treat it as a rough guide.
A recoat business usually serves a city and the area around it, which takes in many ZIP codes. That is why the area around your town matters more than any one number on this page.
How we got these numbers
- Homes: owner-occupied homes from the U.S. Census Bureau, American Community Survey 2024 (5-year estimates), added up for every ZIP code in Michigan. Renters are left out
- Wood floors: 35% of those homes. The National Wood Flooring Association found 52% of homeowners say they have wood floors, so we use a lower figure on purpose
- Due each year: we assume a floor gets a fresh coat about every 5 years
- Hiring it out: we assume only 1 in 10 owners whose floor is due pays anyone to do it
These are estimates of the market, not a forecast of what any one business will sell. Leads aren't sold jobs, and a number for a whole state says little about your own town.
Cities in Michigan
The numbers within 30 miles of Detroit and Grand Rapids and Ann Arbor and Lansing and Kalamazoo, worked out the same way.
Check your own ZIP code
A state is too big to plan around. The demand tool adds up the owner-occupied homes within 30 miles of your ZIP code, with the same conservative math, so you can see the market around your own town in Michigan.
Starting a recoat business in Michigan
FloorIt takes one partner per area. We build the business in your name, train you, ship your equipment and finish, and bring you your first 50 leads. Apply to check if your part of Michigan is open.
Questions about Michigan
Is there demand for a floor recoat business in Michigan?
By the numbers, yes: Michigan has 2,984,158 owner-occupied homes, and with conservative math about 208,900 of their wood floors come due for a recoat each year. Whether your part of Michigan has enough is a local question, so check your own ZIP code before you decide.
How many homes in Michigan have wood floors due for a recoat?
Using a conservative 35% wood floor share, about 1,044,500 of the 2,984,158 owner-occupied homes in Michigan have wood floors. At one recoat every 5 years, that is about 208,900 floors due each year. If only 1 in 10 of those owners pays someone to do it, that is still about 20,900 paid jobs a year in Michigan.
Where in Michigan are the most owner-occupied homes?
By ZIP code, the most owner-occupied homes in Michigan are in 48044 (near Mount Clemens, 17,618 homes), 48180 (near Taylor, 16,824 homes), 48103 (near Dexter, 16,130 homes), 48439 (near Grand Blanc, 15,900 homes), and 48197 (near Ypsilanti, 14,859 homes). Each is one ZIP code. A recoat business usually serves a city and the area around it.