Massachusetts by the numbers
1,741,116
Owner-occupied homes
609,400
Estimated with wood floors (35%)
121,900
Wood floors due a year (one coat every 5 years)
12,200
Owners likely to pay for it a year (1 in 10)
Massachusetts ranks number 17 of the 50 states and D.C. by owner-occupied homes, with 2.1% of the U.S. total. The count covers 521 ZIP codes.
The ZIP codes in Massachusetts with the most owner-occupied homes
| ZIP code | Closest town | Owner-occupied homes | Wood floors due a year |
|---|---|---|---|
| 02360 | The Pinehills | 20,988 | 1,500 |
| 01960 | Peabody | 14,540 | 1,000 |
| 01844 | Methuen | 13,504 | 950 |
| 02155 | Medford | 13,159 | 920 |
| 01201 | Pittsfield | 12,794 | 900 |
Each row is one ZIP code. Click a ZIP to see the demand within 30 miles of it. The town is the closest place in the Census list to the center of the ZIP code, so treat it as a rough guide.
A recoat business usually serves a city and the area around it, which takes in many ZIP codes. That is why the area around your town matters more than any one number on this page.
How we got these numbers
- Homes: owner-occupied homes from the U.S. Census Bureau, American Community Survey 2024 (5-year estimates), added up for every ZIP code in Massachusetts. Renters are left out
- Wood floors: 35% of those homes. The National Wood Flooring Association found 52% of homeowners say they have wood floors, so we use a lower figure on purpose
- Due each year: we assume a floor gets a fresh coat about every 5 years
- Hiring it out: we assume only 1 in 10 owners whose floor is due pays anyone to do it
These are estimates of the market, not a forecast of what any one business will sell. Leads aren't sold jobs, and a number for a whole state says little about your own town.
Cities in Massachusetts
The numbers within 30 miles of Boston and Worcester and Springfield, worked out the same way.
Check your own ZIP code
A state is too big to plan around. The demand tool adds up the owner-occupied homes within 30 miles of your ZIP code, with the same conservative math, so you can see the market around your own town in Massachusetts.
Starting a recoat business in Massachusetts
FloorIt takes one partner per area. We build the business in your name, train you, ship your equipment and finish, and bring you your first 50 leads. Apply to check if your part of Massachusetts is open.
Questions about Massachusetts
Is there demand for a floor recoat business in Massachusetts?
By the numbers, yes: Massachusetts has 1,741,116 owner-occupied homes, and with conservative math about 121,900 of their wood floors come due for a recoat each year. Whether your part of Massachusetts has enough is a local question, so check your own ZIP code before you decide.
How many homes in Massachusetts have wood floors due for a recoat?
Using a conservative 35% wood floor share, about 609,400 of the 1,741,116 owner-occupied homes in Massachusetts have wood floors. At one recoat every 5 years, that is about 121,900 floors due each year. If only 1 in 10 of those owners pays someone to do it, that is still about 12,200 paid jobs a year in Massachusetts.
Where in Massachusetts are the most owner-occupied homes?
By ZIP code, the most owner-occupied homes in Massachusetts are in 02360 (near The Pinehills, 20,988 homes), 01960 (near Peabody, 14,540 homes), 01844 (near Methuen, 13,504 homes), 02155 (near Medford, 13,159 homes), and 01201 (near Pittsfield, 12,794 homes). Each is one ZIP code. A recoat business usually serves a city and the area around it.