Missouri by the numbers
1,708,494
Owner-occupied homes
598,000
Estimated with wood floors (35%)
119,600
Wood floors due a year (one coat every 5 years)
12,000
Owners likely to pay for it a year (1 in 10)
Missouri ranks number 18 of the 50 states and D.C. by owner-occupied homes, with 2% of the U.S. total. The count covers 1,011 ZIP codes.
The ZIP codes in Missouri with the most owner-occupied homes
| ZIP code | Closest town | Owner-occupied homes | Wood floors due a year |
|---|---|---|---|
| 63376 | St. Peters | 24,408 | 1,700 |
| 63021 | Ballwin | 17,850 | 1,200 |
| 63366 | St. Paul | 17,206 | 1,200 |
| 63129 | Oakville | 16,868 | 1,200 |
| 65203 | McBaine | 16,343 | 1,100 |
Each row is one ZIP code. Click a ZIP to see the demand within 30 miles of it. The town is the closest place in the Census list to the center of the ZIP code, so treat it as a rough guide.
A recoat business usually serves a city and the area around it, which takes in many ZIP codes. That is why the area around your town matters more than any one number on this page.
How we got these numbers
- Homes: owner-occupied homes from the U.S. Census Bureau, American Community Survey 2024 (5-year estimates), added up for every ZIP code in Missouri. Renters are left out
- Wood floors: 35% of those homes. The National Wood Flooring Association found 52% of homeowners say they have wood floors, so we use a lower figure on purpose
- Due each year: we assume a floor gets a fresh coat about every 5 years
- Hiring it out: we assume only 1 in 10 owners whose floor is due pays anyone to do it
These are estimates of the market, not a forecast of what any one business will sell. Leads aren't sold jobs, and a number for a whole state says little about your own town.
Cities in Missouri
The numbers within 30 miles of Kansas City and St. Louis and Springfield, worked out the same way.
Check your own ZIP code
A state is too big to plan around. The demand tool adds up the owner-occupied homes within 30 miles of your ZIP code, with the same conservative math, so you can see the market around your own town in Missouri.
Starting a recoat business in Missouri
FloorIt takes one partner per area. We build the business in your name, train you, ship your equipment and finish, and bring you your first 50 leads. Apply to check if your part of Missouri is open.
Questions about Missouri
Is there demand for a floor recoat business in Missouri?
By the numbers, yes: Missouri has 1,708,494 owner-occupied homes, and with conservative math about 119,600 of their wood floors come due for a recoat each year. Whether your part of Missouri has enough is a local question, so check your own ZIP code before you decide.
How many homes in Missouri have wood floors due for a recoat?
Using a conservative 35% wood floor share, about 598,000 of the 1,708,494 owner-occupied homes in Missouri have wood floors. At one recoat every 5 years, that is about 119,600 floors due each year. If only 1 in 10 of those owners pays someone to do it, that is still about 12,000 paid jobs a year in Missouri.
Where in Missouri are the most owner-occupied homes?
By ZIP code, the most owner-occupied homes in Missouri are in 63376 (near St. Peters, 24,408 homes), 63021 (near Ballwin, 17,850 homes), 63366 (near St. Paul, 17,206 homes), 63129 (near Oakville, 16,868 homes), and 65203 (near McBaine, 16,343 homes). Each is one ZIP code. A recoat business usually serves a city and the area around it.