Montana by the numbers
317,691
Owner-occupied homes
111,200
Estimated with wood floors (35%)
22,200
Wood floors due a year (one coat every 5 years)
2,200
Owners likely to pay for it a year (1 in 10)
Montana ranks number 42 of the 50 states and D.C. by owner-occupied homes, with 0.4% of the U.S. total. The count covers 363 ZIP codes.
The ZIP codes in Montana with the most owner-occupied homes
| ZIP code | Closest town | Owner-occupied homes | Wood floors due a year |
|---|---|---|---|
| 59901 | Kalispell | 17,048 | 1,200 |
| 59102 | Billings | 14,724 | 1,000 |
| 59718 | Four Corners | 10,616 | 740 |
| 59105 | Lockwood | 10,486 | 730 |
| 59701 | Walkerville | 10,384 | 730 |
Each row is one ZIP code. Click a ZIP to see the demand within 30 miles of it. The town is the closest place in the Census list to the center of the ZIP code, so treat it as a rough guide.
A recoat business usually serves a city and the area around it, which takes in many ZIP codes. That is why the area around your town matters more than any one number on this page.
How we got these numbers
- Homes: owner-occupied homes from the U.S. Census Bureau, American Community Survey 2024 (5-year estimates), added up for every ZIP code in Montana. Renters are left out
- Wood floors: 35% of those homes. The National Wood Flooring Association found 52% of homeowners say they have wood floors, so we use a lower figure on purpose
- Due each year: we assume a floor gets a fresh coat about every 5 years
- Hiring it out: we assume only 1 in 10 owners whose floor is due pays anyone to do it
These are estimates of the market, not a forecast of what any one business will sell. Leads aren't sold jobs, and a number for a whole state says little about your own town.
Check your own ZIP code
A state is too big to plan around. The demand tool adds up the owner-occupied homes within 30 miles of your ZIP code, with the same conservative math, so you can see the market around your own town in Montana.
Starting a recoat business in Montana
FloorIt takes one partner per area. We build the business in your name, train you, ship your equipment and finish, and bring you your first 50 leads. Apply to check if your part of Montana is open.
Questions about Montana
Is there demand for a floor recoat business in Montana?
By the numbers, yes: Montana has 317,691 owner-occupied homes, and with conservative math about 22,200 of their wood floors come due for a recoat each year. Whether your part of Montana has enough is a local question, so check your own ZIP code before you decide.
How many homes in Montana have wood floors due for a recoat?
Using a conservative 35% wood floor share, about 111,200 of the 317,691 owner-occupied homes in Montana have wood floors. At one recoat every 5 years, that is about 22,200 floors due each year. If only 1 in 10 of those owners pays someone to do it, that is still about 2,200 paid jobs a year in Montana.
Where in Montana are the most owner-occupied homes?
By ZIP code, the most owner-occupied homes in Montana are in 59901 (near Kalispell, 17,048 homes), 59102 (near Billings, 14,724 homes), 59718 (near Four Corners, 10,616 homes), 59105 (near Lockwood, 10,486 homes), and 59701 (near Walkerville, 10,384 homes). Each is one ZIP code. A recoat business usually serves a city and the area around it.