Virginia by the numbers
2,266,683
Owner-occupied homes
793,300
Estimated with wood floors (35%)
158,700
Wood floors due a year (one coat every 5 years)
15,900
Owners likely to pay for it a year (1 in 10)
Virginia ranks number 11 of the 50 states and D.C. by owner-occupied homes, with 2.7% of the U.S. total. The count covers 855 ZIP codes.
The ZIP codes in Virginia with the most owner-occupied homes
| ZIP code | Closest town | Owner-occupied homes | Wood floors due a year |
|---|---|---|---|
| 23322 | Chesapeake | 19,914 | 1,400 |
| 22193 | Dale City | 19,725 | 1,400 |
| 23464 | Virginia Beach | 19,700 | 1,400 |
| 23456 | Virginia Beach | 18,297 | 1,300 |
| 22407 | Fredericksburg | 17,594 | 1,200 |
Each row is one ZIP code. Click a ZIP to see the demand within 30 miles of it. The town is the closest place in the Census list to the center of the ZIP code, so treat it as a rough guide.
A recoat business usually serves a city and the area around it, which takes in many ZIP codes. That is why the area around your town matters more than any one number on this page.
How we got these numbers
- Homes: owner-occupied homes from the U.S. Census Bureau, American Community Survey 2024 (5-year estimates), added up for every ZIP code in Virginia. Renters are left out
- Wood floors: 35% of those homes. The National Wood Flooring Association found 52% of homeowners say they have wood floors, so we use a lower figure on purpose
- Due each year: we assume a floor gets a fresh coat about every 5 years
- Hiring it out: we assume only 1 in 10 owners whose floor is due pays anyone to do it
These are estimates of the market, not a forecast of what any one business will sell. Leads aren't sold jobs, and a number for a whole state says little about your own town.
Cities in Virginia
The numbers within 30 miles of Virginia Beach and Richmond and Roanoke, worked out the same way.
Check your own ZIP code
A state is too big to plan around. The demand tool adds up the owner-occupied homes within 30 miles of your ZIP code, with the same conservative math, so you can see the market around your own town in Virginia.
Starting a recoat business in Virginia
FloorIt takes one partner per area. We build the business in your name, train you, ship your equipment and finish, and bring you your first 50 leads. Apply to check if your part of Virginia is open.
Questions about Virginia
Is there demand for a floor recoat business in Virginia?
By the numbers, yes: Virginia has 2,266,683 owner-occupied homes, and with conservative math about 158,700 of their wood floors come due for a recoat each year. Whether your part of Virginia has enough is a local question, so check your own ZIP code before you decide.
How many homes in Virginia have wood floors due for a recoat?
Using a conservative 35% wood floor share, about 793,300 of the 2,266,683 owner-occupied homes in Virginia have wood floors. At one recoat every 5 years, that is about 158,700 floors due each year. If only 1 in 10 of those owners pays someone to do it, that is still about 15,900 paid jobs a year in Virginia.
Where in Virginia are the most owner-occupied homes?
By ZIP code, the most owner-occupied homes in Virginia are in 23322 (near Chesapeake, 19,914 homes), 22193 (near Dale City, 19,725 homes), 23464 (near Virginia Beach, 19,700 homes), 23456 (near Virginia Beach, 18,297 homes), and 22407 (near Fredericksburg, 17,594 homes). Each is one ZIP code. A recoat business usually serves a city and the area around it.