New Jersey by the numbers
2,239,128
Owner-occupied homes
783,700
Estimated with wood floors (35%)
156,700
Wood floors due a year (one coat every 5 years)
15,700
Owners likely to pay for it a year (1 in 10)
New Jersey ranks number 12 of the 50 states and D.C. by owner-occupied homes, with 2.7% of the U.S. total. The count covers 587 ZIP codes.
The ZIP codes in New Jersey with the most owner-occupied homes
| ZIP code | Closest town | Owner-occupied homes | Wood floors due a year |
|---|---|---|---|
| 08831 | Whittingham | 21,569 | 1,500 |
| 08753 | Toms River | 20,770 | 1,500 |
| 08527 | Vista Center | 17,699 | 1,200 |
| 08759 | Crestwood Village | 17,333 | 1,200 |
| 08701 | Lakewood | 16,221 | 1,100 |
Each row is one ZIP code. Click a ZIP to see the demand within 30 miles of it. The town is the closest place in the Census list to the center of the ZIP code, so treat it as a rough guide.
A recoat business usually serves a city and the area around it, which takes in many ZIP codes. That is why the area around your town matters more than any one number on this page.
How we got these numbers
- Homes: owner-occupied homes from the U.S. Census Bureau, American Community Survey 2024 (5-year estimates), added up for every ZIP code in New Jersey. Renters are left out
- Wood floors: 35% of those homes. The National Wood Flooring Association found 52% of homeowners say they have wood floors, so we use a lower figure on purpose
- Due each year: we assume a floor gets a fresh coat about every 5 years
- Hiring it out: we assume only 1 in 10 owners whose floor is due pays anyone to do it
These are estimates of the market, not a forecast of what any one business will sell. Leads aren't sold jobs, and a number for a whole state says little about your own town.
Cities in New Jersey
The numbers within 30 miles of Princeton, worked out the same way.
Check your own ZIP code
A state is too big to plan around. The demand tool adds up the owner-occupied homes within 30 miles of your ZIP code, with the same conservative math, so you can see the market around your own town in New Jersey.
Starting a recoat business in New Jersey
FloorIt takes one partner per area. We build the business in your name, train you, ship your equipment and finish, and bring you your first 50 leads. Apply to check if your part of New Jersey is open.
Questions about New Jersey
Is there demand for a floor recoat business in New Jersey?
By the numbers, yes: New Jersey has 2,239,128 owner-occupied homes, and with conservative math about 156,700 of their wood floors come due for a recoat each year. Whether your part of New Jersey has enough is a local question, so check your own ZIP code before you decide.
How many homes in New Jersey have wood floors due for a recoat?
Using a conservative 35% wood floor share, about 783,700 of the 2,239,128 owner-occupied homes in New Jersey have wood floors. At one recoat every 5 years, that is about 156,700 floors due each year. If only 1 in 10 of those owners pays someone to do it, that is still about 15,700 paid jobs a year in New Jersey.
Where in New Jersey are the most owner-occupied homes?
By ZIP code, the most owner-occupied homes in New Jersey are in 08831 (near Whittingham, 21,569 homes), 08753 (near Toms River, 20,770 homes), 08527 (near Vista Center, 17,699 homes), 08759 (near Crestwood Village, 17,333 homes), and 08701 (near Lakewood, 16,221 homes). Each is one ZIP code. A recoat business usually serves a city and the area around it.