South Carolina by the numbers
1,522,121
Owner-occupied homes
532,700
Estimated with wood floors (35%)
106,500
Wood floors due a year (one coat every 5 years)
10,700
Owners likely to pay for it a year (1 in 10)
South Carolina ranks number 23 of the 50 states and D.C. by owner-occupied homes, with 1.8% of the U.S. total. The count covers 404 ZIP codes.
The ZIP codes in South Carolina with the most owner-occupied homes
| ZIP code | Closest town | Owner-occupied homes | Wood floors due a year |
|---|---|---|---|
| 29072 | Lexington | 21,507 | 1,500 |
| 29681 | Five Forks | 20,840 | 1,500 |
| 29483 | Summerville | 17,444 | 1,200 |
| 29732 | Newport | 17,270 | 1,200 |
| 29651 | Tigerville | 17,133 | 1,200 |
Each row is one ZIP code. Click a ZIP to see the demand within 30 miles of it. The town is the closest place in the Census list to the center of the ZIP code, so treat it as a rough guide.
A recoat business usually serves a city and the area around it, which takes in many ZIP codes. That is why the area around your town matters more than any one number on this page.
How we got these numbers
- Homes: owner-occupied homes from the U.S. Census Bureau, American Community Survey 2024 (5-year estimates), added up for every ZIP code in South Carolina. Renters are left out
- Wood floors: 35% of those homes. The National Wood Flooring Association found 52% of homeowners say they have wood floors, so we use a lower figure on purpose
- Due each year: we assume a floor gets a fresh coat about every 5 years
- Hiring it out: we assume only 1 in 10 owners whose floor is due pays anyone to do it
These are estimates of the market, not a forecast of what any one business will sell. Leads aren't sold jobs, and a number for a whole state says little about your own town.
Cities in South Carolina
The numbers within 30 miles of Charleston and Columbia and Greenville, worked out the same way.
Check your own ZIP code
A state is too big to plan around. The demand tool adds up the owner-occupied homes within 30 miles of your ZIP code, with the same conservative math, so you can see the market around your own town in South Carolina.
Starting a recoat business in South Carolina
FloorIt takes one partner per area. We build the business in your name, train you, ship your equipment and finish, and bring you your first 50 leads. Apply to check if your part of South Carolina is open.
Questions about South Carolina
Is there demand for a floor recoat business in South Carolina?
By the numbers, yes: South Carolina has 1,522,121 owner-occupied homes, and with conservative math about 106,500 of their wood floors come due for a recoat each year. Whether your part of South Carolina has enough is a local question, so check your own ZIP code before you decide.
How many homes in South Carolina have wood floors due for a recoat?
Using a conservative 35% wood floor share, about 532,700 of the 1,522,121 owner-occupied homes in South Carolina have wood floors. At one recoat every 5 years, that is about 106,500 floors due each year. If only 1 in 10 of those owners pays someone to do it, that is still about 10,700 paid jobs a year in South Carolina.
Where in South Carolina are the most owner-occupied homes?
By ZIP code, the most owner-occupied homes in South Carolina are in 29072 (near Lexington, 21,507 homes), 29681 (near Five Forks, 20,840 homes), 29483 (near Summerville, 17,444 homes), 29732 (near Newport, 17,270 homes), and 29651 (near Tigerville, 17,133 homes). Each is one ZIP code. A recoat business usually serves a city and the area around it.