North Carolina by the numbers
2,853,523
Owner-occupied homes
998,700
Estimated with wood floors (35%)
199,700
Wood floors due a year (one coat every 5 years)
20,000
Owners likely to pay for it a year (1 in 10)
North Carolina ranks number 9 of the 50 states and D.C. by owner-occupied homes, with 3.4% of the U.S. total. The count covers 813 ZIP codes.
The ZIP codes in North Carolina with the most owner-occupied homes
| ZIP code | Closest town | Owner-occupied homes | Wood floors due a year |
|---|---|---|---|
| 27587 | Wake Forest | 23,944 | 1,700 |
| 28078 | Huntersville | 19,889 | 1,400 |
| 28269 | Huntersville | 19,260 | 1,300 |
| 28027 | Concord | 18,698 | 1,300 |
| 28173 | Waxhaw | 18,380 | 1,300 |
Each row is one ZIP code. Click a ZIP to see the demand within 30 miles of it. The town is the closest place in the Census list to the center of the ZIP code, so treat it as a rough guide.
A recoat business usually serves a city and the area around it, which takes in many ZIP codes. That is why the area around your town matters more than any one number on this page.
How we got these numbers
- Homes: owner-occupied homes from the U.S. Census Bureau, American Community Survey 2024 (5-year estimates), added up for every ZIP code in North Carolina. Renters are left out
- Wood floors: 35% of those homes. The National Wood Flooring Association found 52% of homeowners say they have wood floors, so we use a lower figure on purpose
- Due each year: we assume a floor gets a fresh coat about every 5 years
- Hiring it out: we assume only 1 in 10 owners whose floor is due pays anyone to do it
These are estimates of the market, not a forecast of what any one business will sell. Leads aren't sold jobs, and a number for a whole state says little about your own town.
Cities in North Carolina
The numbers within 30 miles of Charlotte and Raleigh and Greensboro and Asheville, worked out the same way.
Check your own ZIP code
A state is too big to plan around. The demand tool adds up the owner-occupied homes within 30 miles of your ZIP code, with the same conservative math, so you can see the market around your own town in North Carolina.
Starting a recoat business in North Carolina
FloorIt takes one partner per area. We build the business in your name, train you, ship your equipment and finish, and bring you your first 50 leads. Apply to check if your part of North Carolina is open.
Questions about North Carolina
Is there demand for a floor recoat business in North Carolina?
By the numbers, yes: North Carolina has 2,853,523 owner-occupied homes, and with conservative math about 199,700 of their wood floors come due for a recoat each year. Whether your part of North Carolina has enough is a local question, so check your own ZIP code before you decide.
How many homes in North Carolina have wood floors due for a recoat?
Using a conservative 35% wood floor share, about 998,700 of the 2,853,523 owner-occupied homes in North Carolina have wood floors. At one recoat every 5 years, that is about 199,700 floors due each year. If only 1 in 10 of those owners pays someone to do it, that is still about 20,000 paid jobs a year in North Carolina.
Where in North Carolina are the most owner-occupied homes?
By ZIP code, the most owner-occupied homes in North Carolina are in 27587 (near Wake Forest, 23,944 homes), 28078 (near Huntersville, 19,889 homes), 28269 (near Huntersville, 19,260 homes), 28027 (near Concord, 18,698 homes), and 28173 (near Waxhaw, 18,380 homes). Each is one ZIP code. A recoat business usually serves a city and the area around it.