Des Moines by the numbers
197,258
Owner-occupied homes
69,000
Estimated with wood floors (35%)
13,800
Wood floors due a year (one coat every 5 years)
1,400
Owners likely to pay for it a year (1 in 10)
These count the 78 ZIP codes whose centers are within 30 miles of Des Moines's center. That takes in the city and the towns around it, the kind of area a recoat business usually serves.
What these numbers mean
- Owner-occupied homes: homes lived in by the people who own them. Owners are the ones who pay to fix up their floors, so renters are left out
- Wood floors: our estimate of how many of those homes have wood floors. We use 35%, lower than the share homeowners report
- Due a year: wood floors that reach the point where they need a fresh coat this year, if each one gets a coat every 5 years
- Likely to pay for it: the owners of those floors who pay someone to do it, if only 1 in 10 does
None of these is money. They show how many homes and floors are around Des Moines, not what a business there will sell. Leads aren't sold jobs.
The ZIP codes near Des Moines with the most owner-occupied homes
| ZIP code | Closest town | Owner-occupied homes | Wood floors due a year |
|---|---|---|---|
| 50023 | Ankeny, IA | 12,664 | 890 |
| 50317 | Pleasant Hill, IA | 10,311 | 720 |
| 50265 | West Des Moines, IA | 9,800 | 690 |
| 50322 | Windsor Heights, IA | 9,439 | 660 |
| 50310 | Windsor Heights, IA | 9,347 | 650 |
Each row is one ZIP code within 30 miles of Des Moines. Click a ZIP to see the demand within 30 miles of it. The town is the closest place in the Census list to the center of the ZIP code, so treat it as a rough guide.
How we got these numbers, and why they are conservative
- Homes: owner-occupied homes from the U.S. Census Bureau, American Community Survey 2024 (5-year estimates), added up for every ZIP code whose center is within 30 miles of Des Moines's center. Renters are left out
- Wood floors: 35% of those homes. The National Wood Flooring Association found 52% of homeowners say they have wood floors, so we use a lower figure on purpose
- Due each year: we assume a floor gets a fresh coat about every 5 years
- Hiring it out: we assume only 1 in 10 owners whose floor is due pays anyone to do it
Every choice leans low. Homeowners report more wood floors than we count, and we assume only 1 in 10 owners pays anyone at all. The demand tool uses the same math and shows every step.
Check any ZIP code
Des Moines is a big place, and your part of it is what matters. Type any ZIP code or town into the demand tool to see the same numbers for the 30 miles around it.
Guides to read next
Starting a recoat business in Des Moines
FloorIt takes one partner per area. We build the business in your name, train you, ship your equipment and finish, and bring you your first 50 leads. Apply to check if your part of Des Moines is open.
Questions about Des Moines
Is there demand for a floor recoat business in Des Moines?
By the numbers, yes: there are 197,258 owner-occupied homes within 30 miles of Des Moines, and with conservative math about 13,800 of their wood floors come due for a recoat each year. We assume only 1 in 10 of those owners pays someone to do it, which is still about 1,400 homeowners a year.
How many homes near Des Moines have wood floors due for a recoat?
Using a conservative 35% wood floor share, about 69,000 of the 197,258 owner-occupied homes within 30 miles of Des Moines have wood floors. At one recoat every 5 years, that is about 13,800 floors due each year, and about 1,400 owners a year likely to pay someone to do it.
Where near Des Moines are the most owner-occupied homes?
By ZIP code, the most owner-occupied homes within 30 miles of Des Moines are in 50023 (near Ankeny, IA, 12,664 homes), 50317 (near Pleasant Hill, IA, 10,311 homes), 50265 (near West Des Moines, IA, 9,800 homes), 50322 (near Windsor Heights, IA, 9,439 homes), and 50310 (near Windsor Heights, IA, 9,347 homes).
Are these numbers a sales forecast?
No. They are the size of the market within 30 miles of Des Moines, not what any one business will sell. Leads aren't sold jobs, and every business wins its own share.