Reno by the numbers
149,919
Owner-occupied homes
52,500
Estimated with wood floors (35%)
10,500
Wood floors due a year (one coat every 5 years)
1,000
Owners likely to pay for it a year (1 in 10)
These count the 41 ZIP codes whose centers are within 30 miles of Reno's center. That takes in the city and the towns around it, the kind of area a recoat business usually serves.
What these numbers mean
- Owner-occupied homes: homes lived in by the people who own them. Owners are the ones who pay to fix up their floors, so renters are left out
- Wood floors: our estimate of how many of those homes have wood floors. We use 35%, lower than the share homeowners report
- Due a year: wood floors that reach the point where they need a fresh coat this year, if each one gets a coat every 5 years
- Likely to pay for it: the owners of those floors who pay someone to do it, if only 1 in 10 does
None of these is money. They show how many homes and floors are around Reno, not what a business there will sell. Leads aren't sold jobs.
The ZIP codes near Reno with the most owner-occupied homes
| ZIP code | Closest town | Owner-occupied homes | Wood floors due a year |
|---|---|---|---|
| 89436 | Sparks, NV | 13,966 | 980 |
| 89521 | Virginia City, NV | 11,606 | 810 |
| 89506 | Lemmon Valley, NV | 11,407 | 800 |
| 89523 | Mogul, NV | 9,928 | 690 |
| 89509 | Reno, NV | 9,323 | 650 |
Each row is one ZIP code within 30 miles of Reno. Click a ZIP to see the demand within 30 miles of it. The town is the closest place in the Census list to the center of the ZIP code, so treat it as a rough guide.
How we got these numbers, and why they are conservative
- Homes: owner-occupied homes from the U.S. Census Bureau, American Community Survey 2024 (5-year estimates), added up for every ZIP code whose center is within 30 miles of Reno's center. Renters are left out
- Wood floors: 35% of those homes. The National Wood Flooring Association found 52% of homeowners say they have wood floors, so we use a lower figure on purpose
- Due each year: we assume a floor gets a fresh coat about every 5 years
- Hiring it out: we assume only 1 in 10 owners whose floor is due pays anyone to do it
Every choice leans low. Homeowners report more wood floors than we count, and we assume only 1 in 10 owners pays anyone at all. The demand tool uses the same math and shows every step.
Check any ZIP code
Reno is a big place, and your part of it is what matters. Type any ZIP code or town into the demand tool to see the same numbers for the 30 miles around it.
Guides to read next
Starting a recoat business in Reno
FloorIt takes one partner per area. We build the business in your name, train you, ship your equipment and finish, and bring you your first 50 leads. Apply to check if your part of Reno is open.
Questions about Reno
Is there demand for a floor recoat business in Reno?
By the numbers, yes: there are 149,919 owner-occupied homes within 30 miles of Reno, and with conservative math about 10,500 of their wood floors come due for a recoat each year. We assume only 1 in 10 of those owners pays someone to do it, which is still about 1,000 homeowners a year.
How many homes near Reno have wood floors due for a recoat?
Using a conservative 35% wood floor share, about 52,500 of the 149,919 owner-occupied homes within 30 miles of Reno have wood floors. At one recoat every 5 years, that is about 10,500 floors due each year, and about 1,000 owners a year likely to pay someone to do it.
Where near Reno are the most owner-occupied homes?
By ZIP code, the most owner-occupied homes within 30 miles of Reno are in 89436 (near Sparks, NV, 13,966 homes), 89521 (near Virginia City, NV, 11,606 homes), 89506 (near Lemmon Valley, NV, 11,407 homes), 89523 (near Mogul, NV, 9,928 homes), and 89509 (near Reno, NV, 9,323 homes).
Are these numbers a sales forecast?
No. They are the size of the market within 30 miles of Reno, not what any one business will sell. Leads aren't sold jobs, and every business wins its own share.