Setting up your ads
How should a recoat business set up its Facebook and Instagram ads?
Last updated · FloorIt
Set up one campaign for your whole area, with one angle in each ad set and about 3 ads in each. Put the budget on the campaign, and only run as many ad sets as your budget can feed. Here is the setup we teach partners for the day they run their own ads.
Start with accounts you own
- A brand new Meta business portfolio, never bought or borrowed
- A business name that matches your LLC papers exactly
- Your Facebook page and Instagram account, linked
- An ad account in your local time zone, paid with a card in the LLC's name
- You as a full admin, plus a second admin you trust
- Two-factor login turned on
FloorIt partners start with these set up in their own name. The ad account is yours, so the history and what you learn stay with you.
The shape of the campaign
- One campaign for your area. With the goal set to Leads
- Budget on the campaign. Not on each ad set
- One angle per ad set. Named after the angle
- About 3 ads in each ad set. Each with a different hook
- 2 texts and 2 headlines in each ad. Meta shows the best pairs more often
How many ad sets to run
Divide your daily budget by your cost per lead, and round down. That's how many ad sets your budget can feed, and it's at least 1. For example, $30 a day at $15 a lead feeds 2 ad sets. That is a made-up example.
If more are running than that, pause the one spending the least. Too many ad sets on a small budget spread the money too thin to tell what works.
The angles
- Sand or recoat
- The price
- Selling your home
- Pets and kids
- A date to beat, like the holidays
The ad library has finished videos and scripts for these angles. Each video goes in the ad set for its angle.
Meta's form or your own page
Start with Meta's own lead form. A page on your website takes more setup to track, and it's only worth it once it turns at least 5 in 100 visitors into leads.
Either way, ask the same three quick questions: when they want it done, how much hardwood they have, and whether they own the home. A homeowner who wants it soon, has most of a floor and owns the home is the lead to call first.
Keep reading
- Marketing and growth: the guide: How FloorIt helps partners get customers and grow: your first 50 leads, the ad library, follow-up, referrals, reviews, repeat work and hiring, stage by stage.
- Is your marketing working: How to tell if your recoat ads work: cost per lead, per booked estimate and per job, a 15-minute check three times a week, and when an ad should come off.
- How we write the ads: How FloorIt writes the Facebook and Instagram ads that bring partners homeowner leads: six angles, plain claims, no fake ratings, and your own footage.
- After your first 50 leads: What happens after your first 50 FloorIt leads: leads come bundled in when you reorder finish, and you keep the system to run your own marketing. No fee per lead.