Is it worth it
Is it worth it? The honest answer
Last updated · FloorIt
A floor recoat business can be worth it if you sell jobs steadily: in our example, an average $2,499 job leaves about $1,973 before your labor and taxes. That is an example, not a promise. A lot of business opportunities sell a number like “make $50K a month.” We won't. Here are the real economics, what the first months look like, and what has to go right.
What one job is worth
- $2,499
- Average job
- −$526
- Finish $236, buffer rental $40, marketing to win the job $250
- $1,973
- Left before your labor and taxes
The marketing line is what it can cost to win one job with ads, not the cost of one lead. Referrals and repeat customers cost far less to win.
This is an example, not a promise. Your numbers depend on your market, your floors and how you run the business.
What the first months usually look like
- The build. About 14 days while we set up your business and you start the course
- First estimates. Once you pass the course quizzes, your first 50 leads start and you run your first estimates
- First jobs and reviews. Most people close a few of their first estimates and get better quickly
- Referrals. Happy customers start sending neighbors your way
Leads from ads are not sold jobs. Some won't answer, some will shop around, and some floors can't be recoated. The partners who do well call fast, follow up, and treat it like a real business from day one.
Why it can grow
You put every customer on a yearly maintenance plan. Every customer is a future job, and every good job is a referral to the neighbors. That means the business can lean less on paid ads over time, and more on the customers you already have.
Your first customers also become your best marketing: before and after photos, reviews, and neighbors who saw the work.
What has to go right
- You call new leads back fast, and you follow up
- You run the estimate with the scripts, not off the cuff
- You do clean, careful work and ask for reviews
- You walk away from floors a recoat can't fix
- You plan your cash for slow weeks
- There is enough demand in your area. Check the demand in your area before you decide
What we will never tell you
- That you'll make a set amount of money
- That every lead is a sale
- That you can do it without working
- That a recoat fixes every floor
Anyone who promises you a number is guessing about your market, your effort and your floors.
Why we're this straight with you
Because a partner who signs up with the wrong expectations fails, and a partner who fails doesn't reorder finish. Our incentives are directly aligned to help you get more jobs. When you get more jobs, you use more finish. When you use more finish, you order more from us, and that is where we profit. We partnered with a manufacturer to get you a high-quality, professional finish. Honest numbers are the only ones worth giving you.
Keep reading
- Why our numbers are conservative: Why FloorIt shows conservative numbers: how we make money, an honest job example, the first months, and why we would rather underpromise and overdeliver.
- How we get paid: Exactly how FloorIt makes money: we cut our profit on the one-time partner package and make it on the finish you reorder. Leads after your first 50 come bundled with finish reorders. No royalties, no fee per lead and no cut of your jobs.
- Recoat business income: How much a floor recoat business can make, with a real job example and jobs-per-week math. Every number here is an example, not a promise of what you'll earn.
- Demand near you: How to size demand for floor recoats in your area: homes, owner-occupied, wood floors and how often they come due. 200,000 people is about 6,800 homes a year.