Is it seasonal
Is a floor recoat business seasonal?
Last updated · FloorIt
A floor recoat business is less seasonal than most home services, because the work happens indoors and the weather rarely stops it. Demand still rises and falls, with busy stretches before the holidays and before homes go on the market, and slower stretches in between. The partners who do well plan their cash for the slow weeks.
Why weather doesn't run the business
Roofers, landscapers and pool companies are tied to the weather. A recoat is done inside the house. Rain or snow outside doesn't change the job, and one person can do an average home in about 3 hours. You don't lose a whole season the way an outdoor business can.
Wood floors also wear out all year. Shoes, kids, pets and furniture keep wearing down the finish whatever the season. January works the same as June.
When demand goes up
- Before the holidays, when people want the house to look good for family and guests
- Before a home goes on the market, when sellers want the floors to look new in photos and showings
- After a move, when new owners want the floors fresh before the furniture goes in
A recoat fits these deadlines well. It's done in an afternoon, there's very little dust, and furniture can go back in about 3 days.
Slow stretches happen
Every business has quieter weeks, and this one does too. Some months, fewer people are thinking about their floors. Some weeks, your leads won't book. That is normal, and it doesn't mean the business is failing.
What hurts people is being surprised by it. If you count on every week being full, a slow month can feel like a crisis. If you plan for it, it's just part of the year.
A good rule is to keep enough cash set aside to cover your business and household bills for a slow month or two. Then you never have to take a bad job, or cut your price, just to get through it.
Keep enough cash set aside for a slow month or two.
How to plan for the slow weeks
- Set aside part of every job in a busy month to cover a slow one
- Use quiet weeks to follow up with old leads and estimates that didn't book
- Reach out to past customers. Their floors come due again
- Ask happy customers for referrals and reviews
- Get to know local real estate agents, since home sellers need floors ready to list
- Keep a steady amount of marketing running, rather than stopping and starting
How FloorIt helps
Your first 50 leads come from Facebook and Instagram ads we run under your brand. After that you keep the ad library, the scripts and the training, so you can turn your own marketing up before the busy times. The weekly live calls are a good place to ask how other partners plan their year.
We look at your area before your call, including the number of homes and how many are owner-occupied. If the demand isn't there, we'll tell you. Check the demand in your area before you decide.
Keep reading
- Demand near you: How to size demand for floor recoats in your area: homes, owner-occupied, wood floors and how often they come due. 200,000 people is about 6,800 homes a year.
- Recoat business income: How much a floor recoat business can make, with a real job example and jobs-per-week math. Every number here is an example, not a promise of what you'll earn.
- Is it worth it: Honest numbers on a hardwood floor recoat business: what one job is worth, what it costs, what the first months really look like, and what we'll never promise.