Following up with leads
How do you follow up with recoat leads?
Last updated · FloorIt
Text a new lead right away, call within minutes, and if they don't book, keep following up with short texts and emails for about two weeks. Most homeowners don't book on the first try. Here is the follow-up plan we teach partners, from the first minute to the review after the job.
The first few minutes
- A text right away. From your business name: you got their request and will call in a few minutes
- An email right away. A short note on what a recoat is, with a link to book a free estimate
- An alert to your phone. The lead's name, number and town
- Your call, within minutes. The first few minutes matter most
If they don't book: two weeks of follow-up
| When | How | What it says |
|---|---|---|
| 2 hours later | Text | Tried to reach you. Want a free estimate this week? |
| Day 1 | Sand or recoat? Most floors only need the second one | |
| Day 2 | Text | The shine back in a few hours, no sanding down to bare wood |
| Day 4 | What a recoat looks like, start to finish | |
| Day 7 | Text | Still thinking about your floors? Happy to take a look |
| Day 14 | Text | Last one from me. Reply any time |
Every message stops as soon as they book or reply.
When they miss the estimate
No-shows happen. Send a friendly text about 15 minutes after, with a link to pick a new time. Follow up the next day, then a few days later, then a week later. Keep it light. Life gets busy.
After the job: ask for the review
A couple of hours after the job, text a thank-you and a link to your Google review page. A few days later, send a reminder with the care steps: socks after 24 hours, furniture back at 3 days on felt pads (lift, don't slide), rugs after 7 days.
Why follow-up matters more than ads
We plan around closing about 3 in 10 leads. Many of those jobs come from the second, third or fifth message, not the first call. Another ad is easy to buy. Following up with the leads you already paid for is what turns them into jobs.
Keep reading
- The estimate visit: What happens at a hardwood floor recoat estimate: about 30 minutes to walk the floors, check them, measure, and give a clear price before you leave.
- Your first 50 leads: How your first 50 FloorIt leads work: ads we pay for, our team calls each lead and books your estimates, and what counts as a qualified lead.
- Weekend side hustle: Can a floor recoat business be a side hustle? A job takes about 3 hours, so two jobs a week is about 8 to 10 hours. How weekends work, and the hard parts.
- Who should not join: FloorIt is not for everyone. Who should not join: people who need income next month, who can't call leads back fast, or who want a business without work.