Who runs FloorIt
Who is behind FloorIt?
Last updated · FloorIt
FloorIt is run by Alex Kilpatric, its CEO. Before FloorIt, Alex spent more than three years running marketing for home service companies like HVAC, roofing, flooring and plumbing, under the name Prestige Performance. FloorIt is Premium Business Group, LLC, a Colorado company.
Where FloorIt came from
Running ads for home service owners, Alex kept seeing the same thing. The owners who did best weren't always the best at the work. They were the ones with a steady flow of customers.
FloorIt starts from a simple question: what if someone starting a business had that system from day one?
Who does what
- Alex and the marketing team: your brand, website, ad campaign and lead system
- A flooring company we partner with: the job training and the floor reviews
- ProCoat, a family-owned manufacturer in Cabot, Arkansas: makes FloorIt Two-Part Finish, a proprietary mix
- Our booking team: calls your first 50 leads and books your estimates
The company, so you can check it
- Premium Business Group, LLC
- The company that is FloorIt
- Colorado
- Where it is registered
- October 2022
- Formed
Look it up by name on the Colorado Secretary of State business search.
What his background means, and what it doesn't
It means the marketing side is built by people who have run ads for home service companies, with systems that helped those companies generate more than $12 million.
It doesn't mean Alex is a career floor man. That's why the floor training comes from a flooring company that does the job every day.
How to reach him
Alex reads alex@joinfloorit.com. He is in the group chat for every new partner's build. And if you ever ask for a refund under the 30-day guarantee, you talk it through with him.
Keep reading
- Is FloorIt legit: Is FloorIt legit? The registered company behind it, our Google reviews under our earlier name, how we make money, and how to check every part before you commit.
- Is FloorIt new: FloorIt's partner program opened in September 2026. The company behind it was formed in 2022. What being new means for you, and how to protect yourself.
- What is FloorIt: FloorIt helps people start their own hardwood floor recoat business: built in your name, with training, equipment and your first 50 leads. Here is how it works.
- Complaints: How to raise a complaint with FloorIt, who reads it, what we do with it, and where to look for complaints about us before you decide.