Free ways to get customers
How can you get recoat customers without paying for ads?
Last updated · FloorIt
Start with the people who already know you, then post real floor videos on your own pages and in local groups. Every job you finish adds before and after photos, a review and a chance at a referral. Paid ads bring leads faster, but these cost only your time. Here are the free ways we teach partners to use from their first week.
Tell the people you already know
When your business launches, message your friends, family and past customers. Tell them you now restore wood floors, and ask them to send you a photo of theirs. If you already run a business, like cleaning, painting or handyman work, start with your own customers.
Post the ad library videos for free
The ad library's videos aren't only for paid ads. Post them on your Facebook page, on Instagram, and in local groups on the days they allow business posts. Add a short caption with your town and “Send me a photo of your floor.”
Record your own
Read one of the library scripts on your phone, standing in a finished room from one of your jobs. Your own face and your own floors build the most trust. Nobody in your town has seen them before.
Before and after photos
Take them on every job, from the same spot, in the same light. Show the floor only, and only from customers who said yes. A good pair says more than any ad text.
Your Google profile
Your Google Business Profile is set up in your name before you launch. Every review on it helps the next homeowner pick you. Ask for one after every job.
What free marketing can't do
It's slower and less steady than ads, especially in your first months. Most partners use both: ads for a steady flow of leads, and free marketing so each job brings the next one.
Keep reading
- Marketing and growth: the guide: How FloorIt helps partners get customers and grow: your first 50 leads, the ad library, follow-up, referrals, reviews, repeat work and hiring, stage by stage.
- Referrals and reviews: How to get reviews and referrals on purpose: ask in person at the handoff, hand over two cards, film a short testimonial, and the rules you must not break.
- How we write the ads: How FloorIt writes the Facebook and Instagram ads that bring partners homeowner leads: six angles, plain claims, no fake ratings, and your own footage.
- Weekend side hustle: Can a floor recoat business be a side hustle? A job takes about 3 hours, so two jobs a week is about 8 to 10 hours. How weekends work, and the hard parts.