How FloorIt makes money
How FloorIt makes money: the full guide
Last updated · FloorIt
You pay a one-time package when you join, and we cut our profit on it on purpose. We make our money on the finish you reorder, so we only win when you are doing floors. We don't charge for leads. Your first 50 come with the package, and after that, leads come bundled in when you reorder finish. There are no royalties, no revenue share and no monthly fee. This guide puts the whole money picture in one place, from your side and from ours. Alex also walks through it in the video linked on this page.
What you pay us, in one table
| What you pay | When | Can you skip it? |
|---|---|---|
| The one-time package | When you join | No. It pays for the build, the kit, the training and your first 50 leads |
| Finish reorders | After your first 12 gallons, when you're doing jobs | Yes. There's no rule that you buy our finish |
The package: what you pay once
We go over the exact amount on your call, because it depends on your area. You see the full amount, and every part of it, before you sign anything. You can pay in full, split it into payments or finance it.
Finish: our long-term income
You only reorder finish when you're doing jobs. So we earn more when your calendar is full, and nothing from finish when it's empty. Our job math uses about 1.8 gallons a 1,000 sq ft job.
When you reorder finish from us, leads come bundled in. That's how you keep getting leads from us after your first 50.
Leads after your first 50
Your first 50 leads come with the package, and we pay the ad spend behind them. After that, we don't charge for leads. When you reorder finish from us, leads come bundled in. You can also run your own ads with the library and training you keep.
What we never charge
- No royalty
- No revenue share or cut of your jobs
- No brand ad fund
- No territory fee
- No monthly fee
- No fee to leave
Who pays for what in your first year
The package covers the build, the kit, your first 12 gallons and the training. We pay the ad spend behind your first 50 leads and your first 3 buffer rentals. After that, the running costs of your jobs are yours.
What we earn in a slow month, and in a busy one
In a month with no jobs, we earn nothing from you. In a busy month, we earn on the finish you reorder from us. Our income moves with yours.
How this compares with other programs
A course earns once. An agency earns every month. A franchise earns up front and on every job. When a company earns tells you what it cares about after you pay.
Where the model has limits
That's true of any program like ours, and we would rather say it. It's why we check your area before your call, why there's a 30-day guarantee, and why everything we build stays in your name.
You pay for the package when you join, whatever happens next.
Keep reading
- Who pays for what: Every cost in your first year with FloorIt in one list: what the package covers, what FloorIt pays for, what you pay, and the fees that don't exist.
- Slow month, busy month: Four example months, from no jobs to a busy one, and what FloorIt earns in each. No monthly fee and no fee per lead, so a month with no jobs costs you nothing.
- How programs get paid: How a course, a marketing agency, a lead seller, a franchise and FloorIt each get paid, when they earn, and whether they still earn if you get no customers.
- How we get paid: Exactly how FloorIt makes money: we cut our profit on the one-time partner package and make it on the finish you reorder. Leads after your first 50 come bundled with finish reorders. No royalties, no fee per lead and no cut of your jobs.
- Aligned incentives: FloorIt makes its long-term money when you reorder finish, which only happens when you're doing jobs. Here's why that keeps us focused on filling your calendar.
- What FloorIt costs: What the FloorIt investment covers, how people pay for it (in full, split, or financed with a soft credit check), and why we cover the exact amount on the call.
- Finish reorders: Do FloorIt partners have to buy finish from us? No, and there's no minimum order. What your first 12 gallons cover, and what to check in any finish.
- After your first 50 leads: What happens after your first 50 FloorIt leads: leads come bundled in when you reorder finish, and you keep the system to run your own marketing. No fee per lead.
- FloorIt vs. an agency: After your first 50 leads, FloorIt bundles leads in with finish reorders, with no fee per lead. A typical agency runs about $3,000 a month plus about $3,000 in ad spend.
- Is FloorIt an MLM: Is FloorIt an MLM? No. Partners earn from floor jobs homeowners pay for, not from recruiting. No downline, no ranks and no monthly buying to stay active.
- Why our numbers are conservative: Why FloorIt shows conservative numbers: how we make money, an honest job example, the first months, and why we would rather underpromise and overdeliver.
- Material cost per job: What a hardwood floor recoat costs in materials: about 1.8 gallons of finish for 1,000 sq ft, plus buffer rental, screens and gas. Usually about $360 to $460.