How FloorIt works, step by step

The seven steps at a glance

1. Apply and check your area. A short application. We check that your area is open
2. Watch the short videos. The answers to the questions almost everyone asks
3. The partnership call. About 45 minutes on Zoom about your market and your goals
4. Your business is built. About 14 days, all in your name
5. Training and equipment. The full course, and your kit and finish shipped within 10 business days
6. Your first leads and jobs. Your first 50 leads, on us, once you pass the course quizzes
7. Growing from there. Referrals, repeat customers and your own marketing

Before you pay anything: apply, watch, talk

The application takes a couple of minutes: your city, your timeline and how you plan to fund it. We only take one partner per area, so the first thing we check is whether yours is still open, how many homes are in it, and what they're worth.

Before we talk, you get short videos that answer what the job is, how the customers come in, and how we get paid. That way the call is about you and your area, not the basics.

The partnership call is about 45 minutes on Zoom. We will have already looked at your area. We walk through your market, your goals, the investment and exactly what you get. You get straight answers and no pressure. If the numbers in your area don't work, we tell you.

Your first 14 days: the build

• LLC and business name
• Logo and brand
• Website on a domain in your name
• Google Business Profile
• Facebook and Instagram pages
• Business phone, CRM and booking calendar

Everything is set up in your name and owned by you. Course access starts right away, so you can learn while we build.

Your area is locked the day you join. Nobody else gets it.

Training and equipment

You learn the whole job: inspecting the floor, the floors to walk away from, screening, cleaning, mixing and rolling on the coat, and the walkthrough with the homeowner. You also learn the sale, with scripts for the phone and the in-home estimate.

Your applicator kit and 12 gallons of finish ship to your door within 10 business days, and your first 3 buffer rentals are covered. A flooring company we partner with handles the job training, and weekly live calls are there for your questions.

Do you need flooring experience?

Your first leads and your first jobs

50

First leads, on us

Instant

Text to every new lead

About 3 hours

For your first recoat

Your first 50 leads start once you finish the training and pass the course quizzes. We run Facebook and Instagram ads in your area, under your brand. Every lead gets an instant text, and our team calls it and books the estimate onto your calendar. You run the estimate with the scripts from the training, and you do the job.

Leads aren't sold jobs. Some won't answer, some will shop around, and some floors can't be recoated. The partners who do well call fast and follow up.

Growing from there

After your first 50 leads, you keep every resource for life: the course, the ad library, the scripts and the weekly calls. When you reorder finish from us, leads come bundled in. You also grow with referrals, repeat customers and your own marketing. You put every customer on a yearly maintenance plan, so every customer can come back.

Keep reading

• What we build: Everything FloorIt builds for you: LLC, brand, website, Google profile, phone and CRM, equipment, finish, the full course, weekly calls and your first 50 leads.
• How we get paid: Exactly how FloorIt makes money: we cut our profit on the one-time partner package and make it on the finish you reorder. Leads after your first 50 come bundled with finish reorders. No royalties, no fee per lead and no cut of your jobs.
• What FloorIt costs: What the FloorIt investment covers, how people pay for it (in full, split, or financed with a soft credit check), and why we cover the exact amount on the call.
• FAQ: Straight answers to the questions people ask before starting a floor recoat business with FloorIt: the program, the work, the equipment and finding customers.