Marketing and growth
How we help you market and grow
Last updated · FloorIt
FloorIt helps you grow in stages. We run the ads and book your first 50 leads, and we teach you to sell and follow up. After that, leads come bundled in when you reorder finish, and you keep the tools to run your own marketing. Over time, reviews, referrals and repeat customers should do more of the work than ads. This guide covers each stage and links to the pages that go deeper. For an honest look at what the first six months usually look like, watch the revenue roadmap video linked on this page.
The growth loop
- Get the lead. From ads, a referral or a past customer
- Call fast. Within minutes, while they still remember asking
- Run the estimate. Check the floor, measure and give a clear price
- Do the job well. Clean, careful work and a clear handoff
- Ask for the review and the referral. In person, at the end of every job
- Come back later. When the floor is due again
Each step feeds the next. A business that only buys leads stays stuck at step one.
Stage 1: your first 50 leads, run by us
We build an ad campaign for your area, under your brand, and pay the ad spend. Our team calls each lead and books the estimate into your calendar. You run the estimate and do the job.
The ads themselves
Short Facebook and Instagram videos, each built around one reason a homeowner might want a recoat. The claims stay plain and true, and you swap in your own footage once you have jobs.
Turning leads into jobs
A lead is not a job. Most homeowners don't book on the first try. A text right away, a call within minutes and about two weeks of short follow-up turn far more of them into estimates.
Stage 2: after your first 50 leads
When you reorder finish from us, leads come bundled in. You also keep the ad library and the training, so you can run your own ads whenever you want more.
Running your own Meta ads
The training teaches one simple setup: one campaign for your area, one angle in each ad set, and a 15-minute check every Monday, Wednesday and Friday.
Knowing if your marketing works
Clicks and likes don't pay the bills. We teach you to judge every ad by what it costs to book an estimate and to win a job.
Customers that cost no ad money
The people you already know, your own posts, local groups, reviews and referrals cost your time, not ad money. Partners start on these in their first week.
Reviews and referrals, on purpose
A review ask and two referral cards at the end of every job. Done every time, they build a name in your town that ads can't buy.
Stage 3: growing past yourself
When your calendar fills up, the next step is help. We help you hire a tech to do the floors, so you can spend your time on estimates and the business.
Slow months and your area
It's indoor work, so January works the same as June. Families fix their floors before holiday guests arrive, and spring brings houses getting ready to sell. Your area sets the ceiling.
Keep reading
- Is your marketing working: How to tell if your recoat ads work: cost per lead, per booked estimate and per job, a 15-minute check three times a week, and when an ad should come off.
- Setting up your ads: How FloorIt teaches partners to set up Meta ads: your own business portfolio, one campaign for your area, one angle per ad set, and how many ad sets to run.
- Referrals and reviews: How to get reviews and referrals on purpose: ask in person at the handoff, hand over two cards, film a short testimonial, and the rules you must not break.
- Free ways to get customers: Free ways to get your first recoat customers: tell the people you know, post the ad library videos, record your own, use local groups and ask for referrals.
- Your first 50 leads: How your first 50 FloorIt leads work: ads we pay for, our team calls each lead and books your estimates, and what counts as a qualified lead.
- After your first 50 leads: What happens after your first 50 FloorIt leads: leads come bundled in when you reorder finish, and you keep the system to run your own marketing. No fee per lead.
- How we write the ads: How FloorIt writes the Facebook and Instagram ads that bring partners homeowner leads: six angles, plain claims, no fake ratings, and your own footage.
- Following up with leads: How to follow up with hardwood floor recoat leads: a text right away, a call in minutes, then a two-week plan of short texts and emails until they book.
- The estimate visit: What happens at a hardwood floor recoat estimate: about 30 minutes to walk the floors, check them, measure, and give a clear price before you leave.
- FloorIt vs. an agency: After your first 50 leads, FloorIt bundles leads in with finish reorders, with no fee per lead. A typical agency runs about $3,000 a month plus about $3,000 in ad spend.
- Your ad territory: How a FloorIt ad territory works: an area around your business where we won't run ads for another partner while you're active and keeping your estimates.
- Is it seasonal: Is floor recoating seasonal? The work is indoors, so weather rarely stops it, but demand rises before holidays and home sales. How to plan for slow stretches.
- Hire a floor tech: Don't want to do the floor work? A part-time recoat tech runs about $250 a job. Here is the math, and what you still do yourself.