Your ad territory
How your ad territory works
Last updated · FloorIt
Your FloorIt territory is an ad territory: an area around your business where we won't run ads for another partner while you're active and keeping your estimates. One partner per area for our ads, and expanding is free. Here is what that means in practice.
How it's drawn
Your territory is a circle, about 30 miles out, around your business. We write down the center point and the ZIP codes inside it, so we both know exactly where it is.
Before we offer an area, we check it against our other partners, so we never promise two people our ads in the same place.
What an ad territory means
- We won't run ads for another FloorIt partner in your territory while you're active
- Other floor companies can work there too
- You can take jobs anywhere, including outside your territory
Your territory protects you from our ads for someone else. It doesn't keep anyone else out.
How you keep it
Stay active and keep the estimates booked for you. That's it. There is no minimum number of jobs.
If you fall behind on estimates for a stretch, we tell you, and you get time to fix it before we would run ads there for another partner.
Growing it, for free
You can expand your territory at no cost, as long as we aren't already running ads in that area for another partner. Ask us, and we'll check.
Why we set it up this way
Two partners running our ads to the same homes would compete for the same people and drive up what each lead costs. Keeping our ads for one partner per area avoids that, without pretending we can keep every other floor business out of town.
Keep reading
- Demand near you: How to size demand for floor recoats in your area: homes, owner-occupied, wood floors and how often they come due. 200,000 people is about 6,800 homes a year.
- Not a franchise: How FloorIt differs from a floor refinishing franchise: no franchise fee, no royalties, no ad fund, your own name and brand, and nothing to buy your way out of.
- Your first 50 leads: How your first 50 FloorIt leads work: ads we pay for, our team calls each lead and books your estimates, and what counts as a qualified lead.
- What we don't do: What FloorIt does not do: no income promises, no floor work done for you, no running costs covered after launch, no licenses for you, no lock-in.