Sales scripts
What sales scripts do FloorIt partners get?
Last updated · FloorIt
FloorIt partners get a phone script, follow-up snippets, an in-home estimate script and an objection cheat sheet, plus a scorecard to practice them. You read them word for word at first, then make them sound like you. Here is what each one is for, with a few lines from them.
The phone script
It takes you from a new lead to a booked estimate. Call within 5 minutes, and only between 8 AM and 9 PM their time. You open, set the frame, get them talking about the floor, and book a time.
“I just saw you filled out our form about a free estimate on your wood floors?”
Follow-up snippets
Short texts for every moment a lead goes quiet. No answer? Call again right away, leave a voicemail under 20 seconds, then send your “missed you” text. Keep following up for 14 days, or until they say yes, no or stop.
The in-home estimate script
It covers the visit from the front door to a signed, paid job. It starts by telling the homeowner how the visit will go, so nobody feels pushed.
Then you walk the floor together and ask what they've cleaned it with over the years, what they want it to look like, and why that matters now. You finish by showing a few options with exact prices.
“I'll look at the floor with you, measure and take some photos, then sit down and show you a few options with exact prices. If one of them fits, great. If not, that's OK too.”
The objection cheat sheet
It's for you, not the homeowner. The method is the same every time: agree, ask “anything else?”, answer once, ask once, then stop. It has answers for price, “can you do it cheaper?”, “let me think about it” and more.
“Usually that means one of three things: you're not sure how it'll look, you want to compare prices, or it's the money. Which one is it for you?”
Practice before it counts
The role-play scorecard marks each step of the call and the visit as Pass or Again. Practice at home first with family playing the homeowner. Then your success manager plays the homeowner, curveballs and all.
If you hire a salesperson
They learn from the same scripts. A sign-off sheet tracks their study, ride-alongs and role-play, and they don't run a visit alone until every line is signed.
Keep reading
- Partner resources: the guide: Every resource FloorIt partners get: calculators, scripts, worksheets, checklists, a business tracker, the lead system, the ad library and people to ask.
- The estimate visit: What happens at a hardwood floor recoat estimate: about 30 minutes to walk the floors, check them, measure, and give a clear price before you leave.
- Following up with leads: How to follow up with hardwood floor recoat leads: a text right away, a call in minutes, then a two-week plan of short texts and emails until they book.
- Common doubts: Honest answers to doubts about a floor recoat business: is it too physical, do I need experience, can I do it part time, can't anyone buy the finish?