Glossary
Cost per lead
Cost per lead is how much you spend on ads for each lead they bring in. You find it by dividing your ad spend by the number of leads.
What is cost per lead?
If you spend money on ads, you want to know what you get for it. Cost per lead is the first number to check. Divide what you spent on ads by the number of leads those ads brought in.
Cost per lead is not the same as what a job costs to win. Many leads do not turn into jobs, so the cost of each sold job includes the leads that did not buy. Here is a simple example to show the math. Say $500 of ads brings in 10 leads. That is $50 a lead. If 2 of those 10 leads buy, each job cost $250 in ads to win.
That is why the FloorIt job example lists marketing as $250 to win the job, not the cost of one lead. It is an example, not a promise. Your numbers depend on your market and how you run the business.
Two things lower what a job costs to win. One is a better booking rate and close rate, so more of your leads turn into jobs. The other is cheaper leads. Referrals and repeat customers cost far less to win than ads, and partners put every customer on a yearly maintenance plan, so every customer can come back.
FloorIt brings you your first 50 leads, from ads we run under your brand. After that, leads come bundled in when you reorder finish from us, and you can run your own ads with no minimum.
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How much a floor recoat business can make, with a real job example and jobs-per-week math. Every number here is an example, not a promise of what you'll earn.