Glossary
Close rate
Close rate is the share of your estimates that turn into sold jobs. You find it by dividing the jobs you sold by the estimates you ran.
What is a close rate?
After a lead books an estimate, you visit the home, check the floor and explain the options. Some homeowners say yes. Your close rate tells you how many. Divide the number of jobs you sold by the number of estimates you ran.
For example, if you run 5 estimates and sell 2 jobs, your close rate is 2 out of 5, or 40%. That example is just to show the math, not a number to expect.
Your close rate is one of the numbers that changes your income the most. Calling fast and following up makes the biggest difference. So does running the estimate with a script instead of off the cuff. The FloorIt training gives you the exact words for the phone and the in-home estimate.
Do not try to close every floor. Some floors need a full sand, not a recoat, and you should say so. Turning down the wrong floor lowers your close rate a little, but it protects your reviews and your referrals.
Most people close a few of their first estimates and get better quickly. It is a simple sale: it costs less than a full refinish, takes about 3 hours, and the family stays home.
Your close rate also changes what each job costs to win. The more estimates you close, the less ad money each sold job needs.
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How much a floor recoat business can make, with a real job example and jobs-per-week math. Every number here is an example, not a promise of what you'll earn.