Who Makes FloorIt Finish? The Family Behind FloorIt Two-Part Finish
FloorIt Two-Part Finish is a proprietary mix manufactured by ProCoat, a family-owned company in Cabot, Arkansas. ProCoat has been in business for over 40 years, makes its products 100% in the USA and has been making this water-based formula for about 25 years. It is sold under the FloorIt label and shipped from the maker to FloorIt partners. Here is who they are, what they say about their own finish and what it means for an operator.
The maker
ProCoat is a family-owned floor finish maker based in Cabot, Arkansas. Their own line is "Family owned. American made." They have been in business for over 40 years.
They started making this water-based finish around 1999 to 2000, so the formula is about 25 years old. Over that time they have kept updating the resins as better ones came out.
Everything is made 100% in the USA.
A finish that keeps getting updated
The maker keeps working on the formula. They bring in newer resin technology as it comes out, and they stay ahead of green-building rules and chemical restrictions, so the finish keeps meeting them.
They also keep it easy to apply. That matters for a recoat business, where the person rolling the floor may be on their first few jobs.
For a partner, it means a finish that is still being improved by the people who make it, and a line to those people when a floor raises a question.
The best proof: the founder's own floor
The man behind the finish has had his own coating on the floors of his own house for 10 years. The house has had three kids, aged 4, 5 and 7, and a dog in it.
His report: a couple of scratches, no wear-throughs.
That is a better test than any lab can run. Kids, a dog and 10 years of real life is what a homeowner is actually asking about when they ask how long it lasts.
What the maker says about premium finish
The way the maker describes the market, there are two kinds of floor finish. Commodity finishes are the homeowner grade on store shelves. Premium finishes are what pros use, and the best-known premium brands are European, the Mercedes and BMW of floor finish.
They call their finish the American version: the GM Cadillac. They use the same resin makers and premium grades of resin, plus harder compounds for a stronger coat.
They also built it to be easy to put down. Water-based finishes are usually touchy, showing puddles and thin drags. This one has its flow, leveling and defoaming balanced for people who do not finish floors every day.
Why it costs less per foot
A big-brand finish usually changes hands before it reaches the contractor. The brand sells to a distributor, and the distributor sells to the contractor. Every step adds a markup. That is what drives the price, not the quality.
FloorIt Two-Part Finish ships from the maker straight to the partner. That is a big part of why it runs about 24 cents a square foot per coat, about 40% less per foot than the big-brand pro finish, and why a gallon goes about 50% further.
Can anyone else buy it?
ProCoat sells its own line of finishes. FloorIt Two-Part Finish is the mix they make for FloorIt and is sold under the FloorIt label.
It is not on the shelf at Home Depot, and it is not the same jug every other contractor in town is carrying. There is one FloorIt partner per area.
What nobody can buy from a shelf is the system around it: the training for every type of floor, a flooring company to send photos to, and the customers. That is what a FloorIt partner gets with the finish.
The product, in short
- Abrasion: 45 mg lost after 1,000 cycles on a Taber test.
- Hardness: 90 on the Koenig scale.
- Traction: 0.87 static coefficient of friction.
- Coverage: 500 to 600 square feet a gallon.
- Non-yellowing, mild smell, water clean-up, under 250 g/L VOC.
- Five sheens: gloss, semi-gloss, satin (the standard), matte and ultra matte.
- Commercial grade, rated for homes, businesses and sport floors.
FloorIt Two-Part Finish is a two-part, water-based urethane acrylic. Part A is the finish in the gallon. Part B is the crosslinker, 1 ounce per gallon, mixed in on the job.
What backs each gallon
Every gallon has a 1-year shelf warranty. Unopened, it keeps for a year from production when stored above freezing and below 95 degrees.
How long a floor lasts depends on the floor and the care. On regularly maintained floors, the manufacturer puts it at 20+ years. Customers often go 10 to 20 years before touching the floor again, and when someone does refinish, it is often a new owner who wants a change, not a finish that failed.
Reorders ship from the maker to your door in cases of 4 gallons, the same product every time.
Common questions
Who makes FloorIt finish? FloorIt Two-Part Finish is a proprietary mix manufactured by ProCoat, a family-owned company in Cabot, Arkansas, in business for over 40 years.
Is FloorIt finish made in the USA? Yes. It is made 100% in the USA.
Can I buy FloorIt Two-Part Finish at a store? It is not on the shelf at Home Depot. It is sold under the FloorIt label and shipped from the maker to FloorIt partners.
How long has FloorIt finish been made? The maker has made this water-based formula since about 1999 to 2000, roughly 25 years, updating the resins as better ones came out.
What warranty comes with FloorIt finish? Every gallon has a 1-year shelf warranty. It covers the product, not the floor.