Glossary
Owner-occupied home
An owner-occupied home is a home where the person who owns it also lives in it. The U.S. Census counts them, and they are the homes most likely to pay to fix up their floors.
What is an owner-occupied home?
Every home is either lived in by its owner or rented out. The U.S. Census Bureau counts both, down to each ZIP code, in its American Community Survey.
For a floor recoat business, owner-occupied homes are the ones that count. Owners are the people who pay to fix up their floors. Renters usually do not.
That is why the FloorIt demand tool counts only owner-occupied homes. It adds up the Census count for every ZIP code near you, then keeps the math on the low side. It assumes 35% of those homes have wood floors, even though the National Wood Flooring Association found 52% of homeowners say they do.
The number you get is an estimate of the market near you, not a forecast of what any one business will sell.
You can see these counts added up for every state on our state pages, and check your own area with the demand tool. Before your call, FloorIt also looks at your area: the number of owner-occupied homes, home values and the age of the housing.
Related terms
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How to size demand for floor recoats in your area: homes, owner-occupied, wood floors and how often they come due. 200,000 people is about 6,800 homes a year.