A Turnkey Floor Recoat Business: What You Receive, Piece by Piece
A turnkey floor recoat business means the setup is done for you, so you can start on the work itself. With FloorIt, that is your business built in your name, a lead follow-up system, the equipment and finish, your first 50 leads booked for you, a 30-mile territory, and training with weekly support. In this video Alex opens the curtains on each piece. This post goes through them in the same order, with what each one includes, when it arrives, and what is still on you.
Your business, built in your name
- Your business name and LLC
- Your logo and brand colors, your choice, built so homeowners trust it at first look
- Facebook and Instagram business pages, with starter content already posted
- A Google Business Profile, set up and connected to your system, for you to verify
- A website on your own domain, connected to your lead system
- A CRM, the customer relationship software where you manage leads, messages, contracts and sales
- A business phone number, so your personal phone does not get flooded with spam and sales calls
FloorIt builds the business, and you own it completely. The LLC is set up in your name, not FloorIt's. It is not a franchise, so the name on the business is yours. The build is done within about 14 days of FloorIt receiving your completed onboarding form, so the sooner you send it, the sooner you are set up.
The website is made for your company and your area, so homeowners can find you, ask about their floors and book an estimate straight onto your calendar. The CRM is where all of it lands. Here is the full list:
What you own
Turnkey should not mean rented. With FloorIt you own your brand, your LLC, your domain, your phone number, your website content, your ad account, your customer list and your customer relationships. That stays true while you work with FloorIt and after, if you ever stop.
This matters more than it sounds. A business you own can be sold, handed to a partner or grown into something bigger. A business built on someone else's name is only yours for as long as their contract says.
Follow-up that runs while you work
Every lead gets followed up with automatically. The moment someone asks, they get an instant call and text, and automated follow-ups keep going while you are at an estimate, on a job or at your day job. Alex says this is the same kind of system his team has used in marketing for home service companies, set up inside your business so you do not have to learn when and how to reach out.
Homeowners can book themselves onto your calendar and get reminders. They can even send photos of their floors before they book, so you can check the floor qualifies before you drive out. That saves you trips to floors that need a full sand, not a recoat.
After your first 50 leads, the calls are yours to make. The standard FloorIt asks for is simple: call each new lead within 15 minutes during your business hours, and try at least 5 times over 3 days before you mark someone unreachable. Speed is the biggest thing you control, and the system does the rest.
Equipment and finish to start
- 12 gallons of FloorIt two-part, water-based finish, plus prep products and the cleaner you leave with every homeowner
- The applicator kit: a 9-inch roller and extension pole, spare microfiber roller covers, buffing screens, a driver pad and trim pads
- Your first three buffer rentals, booked and paid by FloorIt
The finish and kit ship to your address within 10 business days of signing. The finish is a two-part, water-based urethane. It covers about 500 to 600 square feet a gallon, so an average floor of about 1,000 square feet takes about 1.8 gallons a coat. That means your 12 gallons cover your first six or so jobs before you ever reorder.
FloorIt books and pays for your first three buffer rental days, so you do not have to buy a buffer right away. If you want your own later, the video says one runs about $400 to $600 online, and FloorIt points you to where to get it.
Your first 50 leads, booked for you
Your first 50 leads are generated, qualified and booked by FloorIt's team. FloorIt runs and pays for the ads that bring them in, under your brand, in your territory. The team calls each lead, checks it is a homeowner who wants work on their floor, and books it into your calendar as an estimate. You run the estimate with the scripts, sell the job and do it.
The ads come with the videos already made, so you do not have to film anything or learn ad platforms first. The video plays a few seconds of one. It tells homeowners to stop overpaying to refinish their floors, explains that most floors do not need sanding because the wood is fine and only the top coat is worn out, and shows the fresh coat going on.
Leads start once you have passed the course quizzes and are ready to take estimates. Once you have finished the training, FloorIt also helps you with a quick-cash campaign: reaching your existing customers and contacts to find the ones with wood floors.
After your first 50 leads, there is no charge for leads. They come bundled in when you reorder finish from FloorIt. You can also run your own marketing with the full marketing system, covering Facebook and Instagram ads, pay-per-click and Google Business marketing, and it is yours for life.
Your territory
The most common question on calls, Alex says, comes from people who have talked to franchises that offered them a fixed population and nothing more. FloorIt works differently. You start with a 30-mile radius around your center point, with the zip codes inside it written into your agreement.
While you are active and keeping up your side of the agreement, FloorIt will not sign another partner for your area or run FloorIt-funded ads for anyone else there. Alex explains why: when FloorIt is running your marketing, it does not want to compete against itself. You can still take jobs anywhere.
Expanding is free. Send FloorIt a written proposal for the area you want, you meet to confirm no other partner holds it and that you can serve it, and it is added to your agreement. The goal is to let you grow as far as your crew can handle.
Training and support
You do not need experience in this industry, and you are not doing it alone. The full training library is yours for life. It covers setting up the business, doing the job (measuring, floor tests, screening, cleaning, coating and collecting payment), getting customers, closing the sale, upsells and repeat work, running the business, hiring, and the roadmap to grow.
There are weekly live classes on sales, delivery and marketing, and anyone who runs your marketing can join. Delivery means how to actually do the job. FloorIt partners with a flooring company, so on those classes you can show photos of a floor you are unsure about and get advice before you take the job. When you are ready to hire, there is help finding someone and team training for your crew and your sales reps.
The 30-Day Action-Taker Guarantee
- Meeting every partner standard that applied in those 30 days
- Completing more than 80% of the course
- Attending at least 15 live calls
- If your leads have started, keeping or rescheduling every estimate booked for you, and logging every outcome within 24 hours
- A 30-minute review call with FloorIt's founder, and your claim emailed before the end of day 30
The video calls it a satisfaction guarantee. In the partner agreement it is the 30-Day Action-Taker Guarantee. If you put in the work in your first 30 days and still decide FloorIt is not for you, you are refunded what you paid, minus what FloorIt has already delivered or spent for you, like the business build (which you keep), the kit and finish unless returned unopened, leads delivered and buffer rentals paid. Putting in the work means:
What you will never pay, and what is still on you
You will never pay FloorIt a franchise fee, royalties, a revenue share, territory fees, an ad fund or any ongoing fee. There is no lock-in, so you can end the agreement whenever you want. The investment itself is covered on your call.
Turnkey does not mean hands-off. Your side is to finish the training, keep every estimate booked for you, log what happened with each lead, carry general liability insurance and any license your area requires, and do each job to the standard taught. Before your call, it is worth checking the demand in your area, so you know there is enough work for everything above to pay off.
Common questions
How long does it take to get set up? The business build is done within about 14 days of FloorIt receiving your completed onboarding form. The finish and kit ship within 10 business days of signing.
Do I need flooring experience? No. The training covers the job from measuring and floor tests to coating and collecting payment, and the weekly classes include a flooring partner you can show tricky floors to.
Who pays for the ads for my first 50 leads? FloorIt does. It runs the ads under your brand in your territory, calls and qualifies each lead, and books the estimate into your calendar. After your first 50, leads come bundled in when you reorder finish, and you can run your own ads on top with the ad library and training you keep.
Do I need EPA certification? If you work in homes built before 1978, yes. The agreement asks you to get EPA lead-safe (RRP) certified before working in those homes.