The First 6 Months of a Floor Recoat Business: An Honest Roadmap

Why this video exists

Nobody wants to be promised a huge first month, join a program, and find out it is much harder than they were told. Alex made this video to do the opposite: show what FloorIt actually sees on average in a partner's first six months.

He is just as clear that the ramp is not a promise. Every number in it is an example of what the model looks like at a given number of jobs. Results vary, and he says so on screen.

Before month one: what happens first

• You send your onboarding form within 3 business days and attend the onboarding call.
• Your finish and applicator kit ship within 10 business days of signing.
• Your business is built in your name, with website, CRM, phone number and pages, within about 14 days of FloorIt getting your completed form.
• You work through the training and join the weekly live classes, or watch the recording within 48 hours.
• Your first 50 leads start once you have passed the course quizzes and are ready to take estimates.
• Before your first job, you carry general liability insurance and hold any license your area requires.

Month one does not start the day you sign. There is a short setup stretch first, and knowing it helps you plan around a job or another business.

The one-job math

Every month in the ramp is built from the same job. The video uses about $2,500 a job and about $375 in material, and the job takes about 3 hours depending on the size of the home. That $375 is the video's figure. On today's numbers, one coat on a 1,000 square foot floor is about 1.8 gallons, about $236 of finish.

FloorIt's one-job example on this site lays it out line by line. A $2,499 job, minus $236 of finish, $40 of buffer rental and $250 of marketing to win the job, leaves about $1,973 before your labor and taxes. The video's figure of about $1,800 used $375 of material. It is an example, not a promise.

For your first jobs, the finish and buffer are already covered by the package: 12 gallons of finish, and your first three buffer rentals booked and paid by FloorIt.

• The full one-job math

The ramp, month by month

• Month 1: at least about 2 jobs, about $5,000
• Month 2: about 4 jobs, about $10,000
• Month 3: about 6 jobs, about $15,000, with referrals and leads both coming in
• Months 4 to 6: about 2 more jobs each month, reaching about 12 jobs in month 6

This is the ramp FloorIt plans for, as revenue in an example. It is not a promise. Your market, your pricing and your follow-up decide the real numbers.

Your starting point changes the ramp

The video describes three kinds of people who join, and each starts from a different place.

The weekend warrior keeps a 9-to-5 and does jobs on Saturdays. Four jobs a month fits that, which at the example's $2,500 a job is about $10,000 in sales. Someone who already owns a company, a cleaning business for example, already talks to homeowners every week and can move to 6 to 10 jobs a month quickly. Alex says he has seen that happen several times with people who already run home service businesses.

Someone starting a new company with more money to put into marketing can grow faster again, toward about 12 jobs a month. These are examples of the paths, not a forecast for yours.

Why results vary

• Call each new lead within 15 minutes during your business hours, once the calls are yours to make.
• Try at least 5 times over 3 days before you mark a lead unreachable.
• Arrive on time to every estimate, or reschedule at least 24 hours ahead.
• Log what happened with every lead in the CRM within 24 hours, so nobody slips through.

Alex is direct about this. Some people do not push the program hard. They forget to ask for referrals, or forget to call homeowners back, and their numbers come in lower. Others follow the process, build good rapport with homeowners, collect lots of referrals and add four, six or eight jobs in their first couple of months.

Most of the difference is follow-through, and FloorIt writes the habits that make it into the partner standards. They are worth adopting from day one:

• Why we keep our numbers conservative

Where the extra jobs come from

• Your list. If you own a company, text past leads and customers and simply ask whether they have hardwood. The ones who do, you qualify and offer the new service.
• Your network. Friends, family, church and local Facebook groups.
• Door hangers on the five homes around every job, in case they have hardwood too.
• Referrals. Ask every customer who else could use it, and offer that person a small discount.
• Upsells on site. Stairs, hallways, a bedroom or a closet while you are already there.
• Rentals. If you own or manage rental homes, you can do those floors, or offer it to your tenants.

Adding about 2 jobs a month does not come from ads alone. In the first month, FloorIt runs what it calls a quick cash play alongside the leads it sends: ways to get jobs on the board without running any marketing of your own.

Making each job bring the next one

The referral and door hanger ideas work best when they are part of the job, not an afterthought. At the end of a job, walk the homeowner through the floor while they are happy with it, and that is when to ask who else they know with wood floors. Leave the door hangers on the way out, while your work is the newest thing on the street.

Upsells work the same way. When you measure for the living room, look at the hallway, the stairs and the bedroom next to it. You are already set up with the buffer and the finish, so adding a room is the easiest extra work you will get. And every customer goes into your CRM, so when their floor is due for another coat later, you are the one who calls.

When to hire

FloorIt is clear on timing. Once you have done about 20 jobs yourself and you are doing about two a week, you have the cash and the steady work to bring someone on, either a salesperson or a technician.

Start with a part-timer who goes with you, shadows you and does the job alongside you. FloorIt helps you run marketing to find the right people, and there is a training course for your employees so they get up to speed fast. Hiring is how the ramp keeps going past what one person can do alone.

• The math on hiring a floor tech

Common questions

How many jobs can I expect in my first month? In the ramp FloorIt plans for, about 2 jobs in month one is the average. That is an example, not a promise. Some partners do fewer and some do more, depending mostly on follow-through.

When do my first leads start? Your first 50 leads start once you have passed the course quizzes and are ready to take estimates. FloorIt runs and pays for those ads, and its team books the estimates into your calendar.

Can I get jobs before the ads start working? Yes. The quick cash play is built for that: your past customers and leads, your network, door hangers, referrals and upsells on jobs you are already doing.

When should I hire my first person? FloorIt suggests hiring once you have done about 20 jobs yourself and are doing about two a week. Start with a part-timer who shadows you on jobs.