How much does it cost to win a floor job with Meta ads?

The ranges in the video are about $200 to $330 per job won, from about $30 to $50 per lead and $60 to $100 per booked inspection. Your market, pricing and follow-up move every number.

Why start with Meta ads instead of Google?

Most homeowners do not know a recoat exists, so they are not searching for one. Meta puts it in front of them. Google catches the people who already search.

How can a job cost $0 to win?

Ask people you know, post in local Facebook groups or text your existing customers to ask who has wood floors. A referral works the same way.

What It Really Costs to Win a Hardwood Floor Job (Full Ad Math)

The full article on this video: Read it on the blog

What this video covers

Alex walks through the math of winning a hardwood recoat job with Meta ads. It covers cost per lead, cost per booked inspection and cost to win a job, then what is left after material. It also shows how referrals and people you know can bring that cost down to zero.

Key points

The number that matters most is cost per job, not cost per lead. A cheap lead that never books is expensive.
FloorIt starts with Meta ads because most homeowners are not searching for a recoat. Meta creates the demand and Google catches people who are already searching.
The ranges in the video: about $30 to $50 per lead, $60 to $100 per booked inspection and $200 to $330 to win a job.
The team aims to book at least half of the leads, by calling fast and following the scripts.
Your close rate moves the cost per job the most. Close at 20% and it goes up. Close at 40% and it goes down.
An example month: $3,000 in ads, about 75 leads, about 30 inspections and about 10 jobs. This is an illustration, not a guarantee.
An average job is about $2,500, with about $200 to $500 in material, and takes about 3 hours.
One referral cuts your cost per job in half. Your first jobs can cost $0 if you ask people you know or text your existing customers.

Chapters

Questions this video answers

How much does it cost to win a floor job with Meta ads?: The ranges in the video are about $200 to $330 per job won, from about $30 to $50 per lead and $60 to $100 per booked inspection. Your market, pricing and follow-up move every number.
Why start with Meta ads instead of Google?: Most homeowners do not know a recoat exists, so they are not searching for one. Meta puts it in front of them. Google catches the people who already search.
How can a job cost $0 to win?: Ask people you know, post in local Facebook groups or text your existing customers to ask who has wood floors. A referral works the same way.

About this video

The full cost and profit math behind a hardwood floor recoat business: what a lead costs on Meta ads, what a booked inspection costs, what it costs to actually win the job, and what is left after material.

Every number here is a real operating range, not a projection. $30-$50 per lead. $60-$100 per booked inspection. $200-$330 to win the job. ~$2,499 average ticket, ~$375 in material, about three hours of work with one person.

The numbers to benchmark against:
Cost per lead: $30-$50
Cost per booked inspection: $60-$100
Cost to win a job: $200-$330
Average job: ~$2,499
Material per job: ~$375
Jobs from people you already know: $0

We have generated over $12 million in revenue for home service companies, and we train owners to run this exact system in their own market. We build the business, run the marketing, and train you to close.

Apply at joinfloorit.com

Illustration uses the ranges above. Not a guarantee of results. Your market, your pricing and your follow-up move every number.