What this video covers
This video walks through the FloorIt demand tool at joinfloorit.com/demand. You put in a city, state or ZIP and pick a radius. It shows how many homes near you could need a recoat each year and what that work could be worth, using careful numbers.
Key points
- You can check any city, state or ZIP. The example in the video is ZIP 98404, near Tacoma, Washington.
- Most people start with a 30-mile radius, because driving farther takes too long. A company with its own estimators might use 40 to 50 miles.
- In the video, the main figure the tool showed was profit, not revenue: what you keep after costs are paid.
- It only counts homes where the owner lives, using US Census data.
- It counts 35% of homes as having wood floors, even though about 52% of homeowners say they do.
- The report on the site has since been simplified: it now stops at homes with wood floors and what they are worth at one $2,500 recoat each.
- The version in the video assumed a small share of the market, from 0.5% up to 4% by year three, and a $2,000 job.
- If there is not enough demand where you live, the team will tell you the model will not work for you.
Chapters
- 0:00Is there enough work near you?
- 0:16Putting in your city or ZIP
- 0:33Picking your radius
- 1:08Jobs per month and the profit figure
- 1:58How the numbers stay careful
- 4:00Working through the example area
- 5:41What happens when you book a call
- 6:32Check your own area
Questions this video answers
- How do I check if there is enough floor work near me?
- Go to joinfloorit.com/demand and put in your city, state or ZIP. Pick a radius and how many jobs a month you want. The tool shows the homes and floors coming due near you.
- Why are the numbers in the tool so low?
- They are kept low on purpose. The tool counts only homes lived in by their owners and only 35% of them as having wood floors.
- What if my area does not have enough demand?
- Before you talk, the team runs the numbers for your area. If the model will not work there, they will tell you.
About this video
Most people looking at hardwood floor refinishing ask the same thing first: is there actually enough work near me?
So we built a tool that answers it. Put in your city, state or ZIP and it counts owner-occupied homes within the radius you pick, estimates how many wood floors come due for a recoat each year, and shows what that is worth.
Check your area: joinfloorit.com/demand
Every assumption is on the page: 35% of homes with wood floors rather than the 52% homeowners report, a five-year recoat cycle which is the high end of three to five, one in ten owners actually hiring it out, and 0.5% to 4% market share across years one to three. Homes are counted from the US Census Bureau, American Community Survey 2024.
These are estimates of the market around you, not a prediction of what any one business will book.
