Lead

In a home service business, a lead is a homeowner who raised a hand. They filled out a form on an ad, called your number, sent a message, or asked a friend for your name. They are interested, but they have not bought anything yet.

Leads are not sold jobs. Some will not answer. Some will shop around. Some have floors that cannot be recoated. That is normal in every home service business.

What you do next makes the biggest difference. The partners who do well call fast and follow up. A lead that waits hours for a call back often goes cold. That is why every FloorIt lead gets an instant text and automatic follow-ups, and can book straight onto your calendar.

From there, a lead moves through a few steps. They book an estimate, you visit the home and check the floor, and you explain the options. If it is a good floor and the price works for them, they buy. Each step has its own number you can track, like your booking rate and your close rate.

FloorIt brings you your first 50 leads, from Facebook and Instagram ads we run under your brand. After that, leads come bundled in when you reorder finish from us, and you can run your own marketing with our ad library and training. Over time, referrals and repeat customers can bring in leads that cost far less.

The FloorIt process step by step: apply, check your area, the partnership call, your business built in about 14 days, training, equipment and your first leads.