Demand and Revenue Calculator
Calculate Your Demand, Your Profit, and What We Make From Partnering With You
Type your city or ZIP to see the demand near you, what you'd keep, and exactly what we make from your finish orders.
Your area
ZIP 58104
1. How many homes
$53,400,375 potential revenue
Not a forecast. Not every home will book. This shows there's more than enough work near you.
How we count ▸ ▾
Owner-occupied homes
U.S. Census, 36 ZIP codes
61,029
× 35% with wood floors
the lower of two national studies
21,360
× $2,500 a job
potential revenue
$53,400,375
Where they are
Each dot = 5 homes. Numbers = top ZIPs.
Imagery © Esri, Maxar, Earthstar Geographics · Map: Leaflet
Top 10 ZIPs ▾ ▴
| Town (ZIP) | Miles | Homes with wood floors | Potential revenue |
|---|---|---|---|
| 1Moorhead (56560) | 6 | 3,914 | $9,786,000 |
| 2West Fargo (58078) | 7 | 3,640 | $9,100,000 |
| 3Fargo (58103) | 4 | 3,506 | $8,764,000 |
| 4Fargo (58104) | under 1 | 3,474 | $8,686,125 |
| 5Fargo (58102) | 9 | 2,421 | $6,052,375 |
| 6Horace (58047) | 6 | 657 | $1,641,500 |
| 7Hawley (56549) | 25 | 543 | $1,357,125 |
| 8Dilworth (56529) | 9 | 500 | $1,249,500 |
| 9Barnesville (56514) | 22 | 437 | $1,092,875 |
| 10Glyndon (56547) | 15 | 299 | $746,375 |
1Moorhead (56560)
3,914 homes · 6 mi
$9,786,000potential revenue
2West Fargo (58078)
3,640 homes · 7 mi
$9,100,000potential revenue
3Fargo (58103)
3,506 homes · 4 mi
$8,764,000potential revenue
4Fargo (58104)
3,474 homes · under 1 mi
$8,686,125potential revenue
5Fargo (58102)
2,421 homes · 9 mi
$6,052,375potential revenue
6Horace (58047)
657 homes · 6 mi
$1,641,500potential revenue
7Hawley (56549)
543 homes · 25 mi
$1,357,125potential revenue
8Dilworth (56529)
500 homes · 9 mi
$1,249,500potential revenue
9Barnesville (56514)
437 homes · 22 mi
$1,092,875potential revenue
10Glyndon (56547)
299 homes · 15 mi
$746,375potential revenue
By distance
2. Your income
Partners average 12–15 by month 6
You bring in
4 jobs × $2,500, a month
$10,000
Your costs
finish, buffer, pads, gas
− $1,650
You keep
about $2,090 a job
~$8,350
See the math ▸ ▾
Average job
about 1,000 sq ft at $2.50
$2,500
− Finish
about 1.8 gal at $130
− $236
− Other costs
buffer, pads, gas: $125–$225
− ~$175
You keep
$2,039–$2,139 a job
~$2,090
Coats per job
Average job
$2,500a job
$120,000a year
Finish from us
− $236a job
− $11,345a year
Other job costs
− $125–$225a job
− $6,000–$10,800a year
You keep
$2,039–$2,139a job
$97,855–$102,655a year
2 work days a month. 28 days are yours.
3–5 hours on the floor a week
Don't want to be on the floors? We help you hire a tech.
- We help you find a tech
- We train them on our system
- You keep the profit, off the floors
You do the floors
You bring in$10,000
Your costs− $1,650
Tech pay ($250 a job)—
You keep~$8,350
A tech does the floors
You bring in$10,000
Your costs− $1,650
Tech pay ($250 a job)− $1,000
You keep~$7,350
3. Getting your investment back
Your first 50 leads are free
15 jobs · $37,500
brought in, at a 30% close rate
This helps you become profitable as quickly as possible on your investment.
See the math ▸ ▾
Free leads
on us when you join
50
× 30% closed
the close rate we coach to
15 jobs
× $2,500 a job
you keep ~$31,000
$37,500
4. Why we're aligned
We only make money when you're doing jobs.
One $2,500 job
We earn ~$60 from your finish. You keep ~$2,090.
A year at 4 jobs a month
You keep
~$100,000
a year
You save on finish
~$5,450
a year, vs the big brand
We earn from your finish orders
~$2,880
a year (~$60 a job)
Our markup, per gallon
It costs us
$97
You pay
$130
We keep
$33
~6¢/sq ft
~40% less per foot than the big-brand pro finish. Goes ~50% further.
See the math ▸ ▾
It costs us
$97 a gal ÷ ~550 sq ft
~17.6¢
You pay
$130 a gal (22–26¢ by coverage)
~24¢
We keep
$33 a gal, ~25% of your price
~6¢
Big-brand pro finish
$120–$150 a gal, 350–400 sq ft
30¢–40¢
All per sq ft per coat. You save $3,055–$7,855 a year. We compare at the supplier price, 30¢–40¢.
Estimates, not a promise of income. Sources ▸ ▾
Where our numbers come from
Every number in this report comes from public U.S. government data and published industry studies. Nothing is made up or padded. Here is exactly how we get from a map to the homes with wood floors near you, and how you can check each step yourself.
- 1
Draw your area on the map
We put a circle around ZIP 58104, reaching 30 miles out in every direction (you can change it). Then we find every ZIP code whose center point sits inside that circle.
Each ZIP code's center point comes from the U.S. Census Bureau's 2024 Gazetteer files, the government's official list of where every ZIP code is. Your area has 36 ZIP codes.
Why we do it this way: a ZIP code only counts if its center is inside your circle, even when part of it reaches in. That keeps the count on the low side.
- 2
Count the homes lived in by their owners
For each ZIP code we take one number from the U.S. Census Bureau's American Community Survey: table B25003, called Tenure, the line Owner occupied. That is the number of homes where the owner lives in the home.
The Census sends this survey to about 3.5 million addresses every year. The 5-year version we use combines 2020 to 2024, so even small ZIP codes get a steady count.
Example from your area: ZIP 56560 has 11,184 homes lived in by their owners. Add up all 36 ZIP codes and you get 61,029.
Check it yourself: open table B25003 on data.census.gov, set the geography to your ZIP code, and read the "Owner occupied" line. It will match our number.
Why we do it this way: we leave out rentals and apartments. Owners are the people who pay to take care of their floors, so they are the market.
- 3
Keep the 35% with wood floors
Two national studies tell us how many homes have wood floors. The National Wood Flooring Association's homeowner study found that 52% of homeowners have wood floors. Builder surveys by Home Innovation Research Labs found wood in about 35% of new homes.
We use the lower one, 35%. So: 61,029 × 35% = 21,360 homes with wood floors.
Why we do it this way: no government survey counts wood floors by ZIP code, so we use national studies and pick the lower number. If your area has more older homes, the real share is likely higher than 35%.
- 4
Turn homes into potential revenue
An average recoat job is $2,500 (about 1,000 sq ft at about $2.50 a sq ft). We multiply every home with wood floors by that one job. 21,360 × $2,500 = $53,400,375. That is the size of the market around you if every one of those floors got one recoat. It is not what one business will book.
The dots on the map
Each dot stands for homes with wood floors. We place them where people actually live, using the U.S. Census Bureau's 2020 population centers for every neighborhood (a block group, about 600 to 3,000 people). That is why there are no dots on lakes, parks or farmland.
How fresh it is
The Census publishes new 5-year numbers every December. This report uses the 2024 release (survey years 2020 to 2024), the newest available. The ZIP code centers are from 2024, and the population centers are from the 2020 Census.
These are estimates of the market around you, built from the most careful public data there is, not a prediction of what any one business will book or earn. Why we keep our numbers honest