We look forward to talking with you. Follow the steps below to get ready.
⚠️ Watch these videos before our call. It goes over the MOST important parts of what we do
Do not join the meeting until you’ve watched this first.
Geoffrey got his first set of equipment within 7 days of joining
Commercial-grade, water-based floor finish. Made in the USA by a family-owned company in Arkansas that has been making floor finishes for over 40 years.
Rather read than watch? Here is everything, in plain words.
We set you up with your own hardwood floor recoating business, under your own name, in your area.
We build it
Your LLC, brand, website, CRM and phone, done for you.
We bring the jobs
Ads in your area and your first 50 leads, on us.
You do the floors
Or hire someone to. You keep what you charge.
A two-part, water-based floor finish made by a family-owned company in Arkansas that has been making floor finishes for over 40 years, right here in the USA.
20+ yrs
on a maintained floor
0.87
grip, safer underfoot
4
floor types, LVP too
It locks
Think of a brick wall. Store finish is bricks with nothing between them. The small bottle of hardener is the mortar: it ties the whole coat into one hard layer.
It bonds
The buffer leaves tiny scratches in the old finish. Ours flows in and grabs on, like glue on sandpaper instead of glass, so it becomes part of the floor.
It stays clear
It will not turn yellow, so light and gray floors stay light.
It goes on easy
It levels itself out, so even your first floor looks like a pro did it.
When you reorder finish. That is the only way we get paid, so we only win when you are doing floors.
We keep the price low
We cut our profit up front, and the finish costs you about 40% less per foot than the big pro brand.
We help you get jobs
Your first 50 leads are on us, plus the systems to keep them coming.
You reorder finish
Every floor uses it. That reorder is where we make our money.
No. It is your own business, under your own name, and we take nothing from your jobs.
Cost to get started (lower is better)
| FloorIt | A typical floor franchise | |
|---|---|---|
| Cut of every job | None | About 6%, forever |
| Franchise or territory fee | None | Yes |
| Your first customers | First 50 leads on us | Up to you |
Most partners invest $15,000 to $30,000, and you can finance it.
$15K to $30K
most packages
Financing
card or monthly payments
$2,500
a normal floor
On a normal floor you keep around 78% of what you charge, even when you hire the labor.
Where the money goes on a $2,500, 1,000 sq ft floor
A recoat: a fresh, hard coat of finish over the old one. No sanding, and the family stays home.
Quote
Photos first, then measure on site.
Scuff
A buffer roughs up the old finish so the new coat grabs on.
Clean
Vacuum and tack off the dust.
Coat
Mix the two parts and roll it on.
Get paid
Walk the floor, collect, ask for the review.
You could, but you would put down a worse floor, make less per job, and look like every other quote.
Coverage, sq ft per gallon
Grip, higher is safer
Your cost per sq ft, per coat (lower is better)
The big-brand pro finish runs around $150 a gallon at flooring suppliers and ~$120 with a pro account, and covers 350–400 sq ft a gallon (its data sheet).
Your full setup, at your door before your first job.
12 gallons of finish
Plus prep products and the cleaner you leave with every homeowner. About 2 gallons a coat per floor.
The applicator kit
9-inch roller, extension pole, spare covers, trim pad, and the buffer screens and pads.
3 buffer rentals
Covered by us. Buy your own once the jobs pay for it.
Easy reorders
Run low, reorder, and it ships straight to your door.
Your whole business, set up in about 14 days, all in your name.
Name, logo and LLC
Your brand, legally set up.
Website
Your own domain, gallery, reviews and a free-estimate form.
CRM and phone
Follows up with every lead and books estimates for you.
Social and Google
Facebook, Instagram and your Google Business Profile.
Training
The work, the business, and sales scripts (partners close up to about 50%).
Weekly coaching
Live calls with our team every week.
We run the ads, qualify the leads, and book them on your calendar. Your first 50 leads are on us.
Map your area
Zip codes, homeowners, wood floors.
Run your ads
Branded to your company.
Call and qualify
A real person on our team calls every lead.
Book your calendar
An appointment, not just a lead.
You close it
Show up, do the floor, get paid.
Almost certainly. Recoats come from homes that already have wood floors, and there are millions of them.
52%
of homes have wood floors
45M
owner-occupied homes with wood
~6,800
come due yearly in an area of 200K people
Yes. It is indoor work, so January works the same as June.
Holidays
Families hosting want their floors fixed before guests arrive.
Spring
Everyone gets their house ready to sell.
Family stays home
Water-based and dry in a few hours, even mid-winter.
No. Plenty of partners never want to. We help you hire someone.
We find your part-timer
Job post, outreach, and sorting who applies.
You hire them
Into your company, with our help.
We train them
A couple of days, plus a checklist for every job.
You run the business
You close the jobs. They do the floors.
No experience needed. You learn every step on video and bring questions to live calls every week.
The full course
Setup, the recoat, quoting, closing, upsells, running and hiring.
Weekly live calls
With our team.
A flooring partner
Send photos of any floor you are unsure about.
Team training
Your crew learns it the same way you did.
You are set up and getting leads in about two weeks.
Day 1
your territory is secured
Day 7
we build your business
Day 14
your leads start coming in